Chaucer Group and Surrey County Cricket Club Announce Three-Year Partnership

Surrey County Cricket Club has announced a novel three-year partnership with Chaucer Group, a leading specialty (re)insurance group. The agreement designates Chaucer as a Premium Partner of the club, supporting both the men’s and women’s teams and furthering the growth of cricket in Surrey and South London.

Partnership Details

As part of the partnership, Chaucer’s logo will be prominently displayed on the sleeve of Surrey’s County Championship, One Day Cup, and T20 playing shirts. Beyond kit branding, Chaucer will also benefit from brand presence around the Kia Oval and across Surrey County Cricket Club’s digital channels, increasing visibility to a global audience. Surrey County Cricket Club and Chaucer Group jointly announced the collaboration.

Statements from Key Figures

Steve Elworthy MBE, CEO at Surrey County Cricket Club, expressed his enthusiasm, stating, “We are pleased to welcome Chaucer Group to the Surrey Family as our Premium Partner for the next three years. Their global reputation for excellence, discipline and innovation aligns seamlessly with our own values and goals on and off the field. It is fantastic to witness them support our men’s and women’s teams and embark on their first major sporting sponsorship. We look forward to working closely together with them at the Kia Oval and to seeing this partnership grow as both organisations enter an exciting new chapter.”

Richard Milner, CEO of Chaucer, added, “At Chaucer, we believe that strong performance depends on discipline, teamwork and making the right decisions under pressure – qualities we share with SCCC. This partnership is a great fit for us, and we’re proud to support both the men’s and women’s teams as they continue to compete at the highest level.”

Jamie Newton, Head of Marketing at Chaucer, highlighted the synergy between the two organizations, saying, “We are thrilled to join forces with Surrey. Cricket is defined by pivotal moments; the turning points and clarity that emerge when the stakes are at their highest. We know those moments are at the heart of what we do at Chaucer. Both Surrey’s men’s and women’s teams rise to every challenge on the field, and we can’t wait to share the moments that matter alongside them.”

Chaucer’s Entry into Sports Sponsorship

This partnership marks Chaucer’s first significant foray into the world of sports sponsorship. The company, known for its work with brokers, coverholders, and clients in the (re)insurance industry, sees the collaboration as a natural extension of its core values. Cricket World reports that Chaucer aims to raise brand awareness and demonstrate its commitment to excellence through this partnership.