Swiss Canton Auctions “6-7” Meme License Plate for 10,000 Francs

Appenzell Ausserrhoden auctions number plate AR 67
The Swiss canton of Appenzell Ausserrhoden has opened public bidding for the vehicle registration plate “AR 67,” attaching a starting price of 10,000 Swiss francs (approximately 10,500 euros) to the two-digit combination, focus.de reported.

Bidding details and the viral meme connection
The high initial valuation stems less from the low digit count than from its accidental alignment with the viral “6-7” internet meme popular among teenagers, according to focus.de reporting. The trend traces back to early February 2025, when rapper Skrilla used the words “six, seven” in a verse of his track “Doot Doot.” Users across TikTok quickly adopted the phrasing as an inside joke and verbal shorthand, frequently accompanying the words with a hand gesture.

Current auction status and platform timeline
The public auction on the canton’s live bidding platform runs until October 4 at 6:00 p.m., according to records on eauktion.ar.ch cited by focus.de. Two bids have already been placed, pushing the current leading offer to 10,500 Swiss francs.

Regulatory contrast with German vehicle licensing rules
State-run auctions of standard vehicle registration plates are legally prohibited in Germany, where license plate issuance operates as an administrative act under public law. German federal regulations set a flat fee of 10.20 euros for custom desired combinations and 2.60 euros for plate reservations under the Vehicle Registration Ordinance (FZV). While drivers can select custom letter and number combinations up to eight characters, authorities systematically ban combinations associated with offensive or politically sensitive abbreviations such as “SS,” “NS,” or “KZ.”

Frequently Asked Questions

When does the auction for the AR 67 license plate close?
The live bidding process on the Appenzell Ausserrhoden platform closes on October 4 at 6:00 p.m.

What was the starting bid set by the Swiss canton?
The canton established an opening minimum bid of 10,000 Swiss francs for the two-digit combination.

Why does the specific number combination carry high public interest?
The combination mirrors the viral “6-7” internet slang popularized on social media following the February 2025 release of the track “Doot Doot” by rapper Skrilla.

What is the standard fee for a custom license plate in Germany?
Federal rules establish a flat administrative cost of 10.20 euros for a custom combination, alongside a 2.60 euro reservation fee.