Sydney sweeney Addresses Backlash Over American Eagle Campaign

Months after her American Eagle campaign sparked backlash, Sydney Sweeney is addressing the fallout around the ad’s public perception.

the 2x Emmy nominee recently said she “was honestly surprised by the reaction” to her ‘Sydney Sweeney has Great Jeans’ campaign, which drew controversy and accusations of veiled racism upon its release in July over the use of “jeans” as a double entendre for “genes.”

“I did it as I love the jeans and love the brand,” Sweeney told People. “It’s been a little crazy, honestly. I think people are taking things too seriously.”

The campaign faced criticism online, with many users pointing to the phrase “Sydney Sweeney has great genes” as insensitive, given its historical association with discussions of eugenics and racial purity. The ad copy was widely interpreted as tone-deaf, particularly in light of ongoing conversations about diversity and inclusion.

Sweeney acknowledged the controversy but maintained her intention was simply to promote the clothing line. She expressed disappointment that the message was misinterpreted. “I would never intentionally try to offend anyone,” she stated.

American Eagle defended the campaign, stating that it was intended to be lighthearted and celebrate Sweeney’s personal style. The brand has not made any changes to the campaign as of this report.