T. Rowe Price Expands Wealth Management Distribution Team
T. Rowe Price, managing $1.86 trillion in client assets, is expanding its U.S. Intermediaries Wealth Management business to deepen advisor engagement. The Baltimore-based asset manager is adding more than 50 new client-facing roles by the end of the first quarter of 2027 to cover broker-dealer and registered investment advisor field sales, alongside alternatives, exchange-traded fund (ETF), and model portfolio specialist teams.
Executive Additions and Leadership Structure
The firm added two executives over the summer to steer the expanded distribution and research efforts. Kevin Johnson joined as head of wealth research, bringing over 30 years of industry experience after most recently serving as head of platform distribution at Allspring Global Investments. Ryan Bauer joined as head of RIA enterprise national accounts, drawing on more than 15 years of industry experience, including 12 years in the asset management business of Deutsche Bank and DWS Group. Both executives report to Annie Brown, co-head of wealth management within U.S. intermediaries.
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Product Offerings and Advisor Resources
To support advisors managing increasingly complex client needs, T. Rowe Price is offering access to tax-optimized drawdown strategies, custom model portfolios, and its Portfolio Construction Solutions service. The expanded support also covers separately managed accounts, active ETFs, alternatives, and practice management content focused on tax dynamics and estate planning. Kevin Collins, head of T. Rowe Price U.S.
Industry Research and Distribution Pressures
The distribution expansion aligns with findings from Cerulli Associates regarding advisor preferences and asset manager alignment. Cerulli reported that 84% of advisors view thought leadership as important when choosing an asset management partner, while 76% weigh the quality of digital tools like advisor portals. Industry research highlights a disconnect: 52% of distribution team members believe advisors want business consulting, whereas only 16% of advisors prioritize it, preferring client engagement strategies, financial planning implementation support, and behavioral finance coaching tools instead.
Frequently Asked Questions
When must T. Rowe Price finish hiring the 50-plus new client-facing roles?
The firm aims to have all the new broker-dealer and RIA field sales positions, alongside the alternatives, ETF, and model portfolio specialist roles, filled by the end of the first quarter of 2027.
Which financial institutions did Kevin Johnson and Ryan Bauer join from?
Kevin Johnson joined from Allspring Global Investments, where he served as head of platform distribution, while Ryan Bauer joined from the asset management business of Deutsche Bank and DWS Group.
What specific portfolio and tax tools is T. Rowe Price highlighting for advisors?
The asset manager is providing access to tax-optimized drawdown strategies, custom model portfolios, separately managed accounts, active ETFs, and alternative investments alongside its Portfolio Construction Solutions service.
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