Talsi Region Boosts Tourism Partnerships at Balttour 2026

Riga, Latvia – February 6, 2026 – The Tourism Department of Talsu County municipality successfully engaged with international tourism professionals at the Balttour 2026 B2B contact exchange held in Ķīpsala, Riga. The event focused on promoting incoming tourism to the Talsi region and fostering new collaborative opportunities.

Strategic B2B Meetings

The contact exchange facilitated targeted, short-form meetings between representatives of the Talsi region and travel companies and agents from Portugal, France, Belgium, Spain, Austria, Switzerland, the Netherlands, the Czech Republic, Finland, and Germany. Prior to the event, the Tourism Department, in collaboration with local entrepreneurs, developed tailored offers catering to specific market segments, including business tourism (MICE), team building, active and adventure tourism, nature tourism, and family-focused travel.

Key Outcomes and Insights

The B2B meetings yielded several key findings:

• Valuable 12-minute conversations were held with each participating tourism company, focusing on planning incoming tourism to the Talsi region.
• A knowledge gap regarding Kurzeme and Northern Kurzeme among some foreign partners was identified, highlighting the need for targeted international communication efforts.
• Itineraries designed for business tourism (MICE), developed jointly by the Tourism Department and local businesses, proved effective, sparking discussions about teambuilding activities and incorporating culinary heritage into programs.
• Tourism materials prepared in French, specifically focusing on Sabile, the Libyan coast, and a one-week route through the Talsi district, generated significant interest from French-speaking tourism professionals.
• A need for the development of tourism materials in Spanish was identified to capitalize on potential opportunities in Spanish-speaking markets.
• Proposed nature tourism routes and family-friendly itineraries attracted interest, leading to invitations for continued collaboration on development and implementation.

Collaboration and Support

The municipality of Talsi region expressed gratitude to the Talsi Kommersant club for providing the opportunity to participate in the Balttour 2026 B2B contact exchange and represent the interests of the region’s tourism entrepreneurs in promoting incoming tourism.

About Balttour 2026

Balttour 2026, held from February 6-8, 2026, at the Ķīpsala International Expo Centre in Riga, is the leading tourism exhibition in the Baltics. The event brings together travel enthusiasts and industry professionals, offering a platform to discover new destinations, establish business contacts, and explore the latest tourism trends. Balttour Official Website. Admission fees ranged from €4.00 to €15.00. latvia.travel