Target’s in-house tech brand heyday launched a limited-edition collection inspired by Netflix’s animated film KPop Demon Hunters on Oct. 11, with items available exclusively at Target stores and online. The initial drop features five products priced at $20 each, including a Ramen Charging Bundle, Soda Can Speaker, Light-Up Power Bank, Pat Pat Light, and Character Headphones. The collection draws from the film’s characters, such as the K-pop trio HUNTRI/X, rival boy band the Saja Boys, and fan-favorite icon Derpy Tiger. A second wave of gaming accessories is scheduled for Nov. 8.
The collaboration includes functional gear like a ramen-themed charging kit, a soda can-shaped Bluetooth speaker, and light-up power banks featuring character artwork. The first wave is available now at Target stores nationwide and Target.com. A secondary drop on Nov. 8 will focus on desktop gaming and creator tools, though specific products and pricing for that release remain unannounced.
Available Products and Pricing
The initial collection includes the Ramen Charging Bundle, which disguises power cables as instant-noodle packaging; a Soda Can Speaker shaped like a beverage can; a Light-Up Power Bank with glowing character art; a Pat Pat Light for ambient desk lighting; and Character Headphones with KPop Demon Hunters graphics. All items retail for $20.
Second Drop Scheduled for Nov. 8
A follow-up release on Nov. 8 will expand the lineup to include gaming accessories like keyboards and desk mats. The first wave’s most popular designs may sell out quickly, according to Mashable. The KPop Demon Hunters film, which debuted on Netflix in June 2025, has driven demand for merchandise, with additional collaborations planned.