TikTok and RAPA Partner to Cultivate Live Music Agencies in Korea

TikTok is collaborating with the Korea Radio Promotion Association (RAPA) to launch a program designed to nurture live agencies specializing in music-focused content. This initiative aims to bolster the creation of high-quality live and short-form video content within the Korean market.

Program Details

The ‘Live Agency’ training program will operate twice annually, providing resources and guidance to startups and content creators. Companies successfully completing the program will have the opportunity to become official TikTok Live partner agencies through a formal contract with TikTok.

The program is geared towards companies with experience in entertainment, music, and artist management, as well as those seeking to expand their music live streaming activities on the TikTok platform. As reported by The Chosun Biz, the partnership was announced on February 25, 2026.

About RAPA

The Rock Academy of the Performing Arts (RAPA), a music conservatory wing of The Delta Academy, is dedicated to fostering music education and artistic development. RAPA’s mission centers on providing a rigorous academic environment combined with specialized training in contemporary music performance and industry trades.

Harry Mack and the Rise of Live Music Freestyling

The increasing popularity of live music content on platforms like TikTok mirrors the success of artists like Harry Mack, known for his viral freestyles. Mack, an American rapper, producer, drummer, and YouTuber, gained prominence through his “Guerrilla Bars” and “Omegle Bars” series, showcasing his improvisational skills in public and online settings.

Looking Ahead

This partnership between TikTok and RAPA signifies a growing investment in the Korean music live streaming ecosystem. By supporting emerging agencies, both organizations aim to enhance the quality and diversity of music content available to TikTok’s user base.