TikTok Shop Launches Carousel Posts and Live Shopping Tools in the United Kingdom
TikTok Shop is introducing new tools for merchants in the United Kingdom to sell through posts, livestream, and recurring purchases, socialistening.it reported. The platform’s latest update expands on-app purchasing mechanics to let UK brands manage inventory and drive sales directly through in-feed content and real-time broadcasts.
Shoppable Carousels Replace Video Requirements
British merchants can now publish scrollable image carousels directly within the TikTok feed to sell products without producing a video. The feature supports between two and seven images, with five to seven images recommended by the platform. Brands can attach product catalogs or individual items to the visual assets, allowing sellers to test merchandise or promote bestselling goods using existing photography.
Interactive Pricing Mechanics for Livestreams
The update introduces new buyer-participation mechanics tailored for live shopping broadcasts. The “Group deal” function lets sellers offer discounted prices when a collective sales target is met during a livestream, while “Price cut” triggers a general price reduction for all participants once a group sales goal is achieved. Additionally, “Second chance” allows sellers to re-engage runners-up in product auctions.
Merchants can also combine fixed-price offers and auctions within a single live session using a multi-channel selling option. A flexible inventory control setting enables sellers to partition a specific share of their stock exclusively for livestream promotions while maintaining standard platform sales for the remainder of their inventory.
Automated Subscriptions and Ad Campaigns
TikTok is expanding recurring purchase options for eligible products to help merchants establish automated, subscription-based sales relationships. On the promotional side, the platform introduced GMV Max Net Sales Boost, which automatically generates and optimizes advertising campaigns for eligible products that are not currently advertised.
Frequently Asked Questions About TikTok Shop UK Updates
What are the image requirements for TikTok Shop’s new carousels?
Merchants can upload a minimum of two images, with five to seven images recommended by TikTok for optimal performance in the in-feed experience.
How does the Price cut feature work during a live broadcast?
Sellers set a collective sales goal for the livestream, and once viewers hit that target, a price reduction automatically activates for everyone participating in the session.
Can sellers run different types of sales simultaneously in a livestream?
Yes, multi-channel selling allows merchants to combine fixed-price offers and auction-style sales within the same live broadcast session.
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