Turespaña’s Annual Convention to Focus on Tourism Internationalization and Sustainable Strategies

Turespaña, Spain’s national tourism organization, will host its sixth annual convention in Zaragoza from October 20 to 22, focusing on the internationalization of tourism products and services, according to the organization. The event, set to take place at the Palacio de Congresos de Zaragoza, will bring together over 500 professionals from tourism agencies, companies, and technology firms, as well as international experts, to address key challenges in the sector.

What Topics Will Be Discussed?

The convention will explore themes such as maintaining Spain’s competitiveness in global markets, the role of artificial intelligence in tourism marketing, adapting international tourism operations, and aligning demand with social, economic, and environmental sustainability. Turespaña emphasized that the event will also highlight emerging destinations with lower tourist density, supporting the country’s 2030 tourism strategy to diversify and de-seasonalize travel experiences.

How Does This Event Align With Broader Tourism Goals?

Organized under Turespaña’s Strategic Plan and the Ministry of Industry and Tourism’s Spain Tourism 2030 initiative, the convention aims to foster collaboration between public and private stakeholders. Miguel Sanz, Turespaña’s general director, stated the event serves as a “forum to build and share collaborative tourism marketing strategies,” while also showcasing the organization’s efforts to promote Spain’s tourism offerings globally.

What Opportunities Will Attendees Have?

Participants will attend plenary sessions, debate panels, and technical meetings with Spain’s tourism delegations abroad. The event will also feature “Market Insights” sessions focusing on three key international markets, building on the success of previous editions. These sessions are designed to provide actionable strategies for adapting to evolving consumer preferences and technological advancements.

Why Is This Event Significant for the Tourism Sector?

The convention reflects a broader shift in Spain’s tourism approach, prioritizing sustainability and innovation. By emphasizing emerging destinations and leveraging AI-driven marketing, Turespaña aims to position Spain as a leader in responsible tourism. The event also underscores the importance of international partnerships in addressing challenges such as climate change and shifting travel trends.