A New Back-of-Jersey Presence for Union Berlin Women
TZMO Deutschland GmbH is deepening its ties to 1. FC Union Berlin’s women’s football team, elevating its “bella” brand to the official back-of-jersey sponsor. The move signals more than a simple commercial transaction; it is a calculated push to boost the visibility of women’s professional football while confronting long-standing taboos, specifically the impact of the female cycle on athletic performance and daily training.
Accelerating the Path to Professionalization
The partnership extension represents a tactical shift for both the club and the manufacturer of feminine hygiene and incontinence products. Jan Boysen, verantwortlicher Geschäftsführer für den B2B-Bereich at 1. FC Union Berlin, frames the collaboration as a mechanism to accelerate the professionalization of the women’s program. The “bella” logo will appear on the players’ jerseys for the first time during the club’s upcoming test match against Turbine Potsdam.
Dismantling Barriers for Elite Athletes
For TZMO Deutschland, the deal functions as a platform to advocate for equality. Piotr Daszynski, Geschäftsführung of TZMO Deutschland GmbH, stated that the company views the partnership as a way to dismantle barriers for female athletes and encourage them to pursue their professional goals both on and off the field.
Integrating Physiological Health into Training
The collaboration extends beyond the pitch into the locker room through educational outreach. Last season, the partners hosted a session featuring women’s rehabilitation coach Bao Nguyen. Titled “Live your cycle. On and off the pitch,” the event offered players insights into how the menstrual cycle influences training routines and physical recovery. It is a move toward integrating physiological health literacy into the professional sports environment to better support athlete wellbeing.
Global Reach for the ‘bella’ Brand
The “bella” brand produces tampons, sanitary pads, panty liners, and incontinence care solutions. With operations spanning 80 markets globally, the company leans on technological innovation to maintain its footprint. By aligning with a high-profile club like 1. FC Union Berlin, the brand aims to normalize discussions around feminine health while connecting with a broader audience of active women and their families.
Sponsorship at a Glance
- Sponsorship Update: The “bella” brand is now the official back-of-jersey sponsor for the 1. FC Union Berlin women’s professional team.
- Strategic Focus: The partnership aims to promote gender equality and professional development within women’s football.
- Health Initiatives: TZMO and Union Berlin continue to collaborate on health-focused educational events, specifically addressing the female cycle in professional training.
- Market Presence: TZMO Deutschland’s “bella” brand, which distributes products in 80 markets, is increasing its visibility through this sports-marketing investment.
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