Free Miller Lite Rebates Launch for Milwaukee Brewers World Series Run
Wisconsinites aged 21 and older can claim up to $8 back on a Miller Lite purchase on Friday, Oct. 23, 2026, as Molson Coors celebrates the Milwaukee Brewers reaching the World Series for the first time in 44 years, USA Today reported. The promotion coincides with Game 1 of the Fall Classic against the Tampa Bay Rays, offering adult fans a rebate on a 16-ounce or larger can, aluminum pint, or draft pour purchased within the state.
The Milwaukee Brewers enter the championship series following a 103-59 regular season that secured the National League’s top seed. After defeating the San Diego Padres 3-1 in the Division Series, the Brewers swept the Los Angeles Dodgers in the National League Championship Series to punch their ticket to the title round. Meanwhile, the Tampa Bay Rays advanced by winning the American League Championship Series against the Cleveland Guardians following a weather delay in Game 4, after sweeping the New York Yankees in the Division Series.
Molson Coors offers free Miller Brewery tours
In addition to the state-wide rebate program, Molson Coors is hosting free afternoon tours at the Miller Brewery located at 4251 W. State St., according to FOX6Now. The first 120 visitors to line up at the Miller Brewery Visitor’s Center on game day will receive free admission to a 75-minute tour—which normally costs $20 and includes three beer samples—along with a commemorative Miller Lite Brewers hat. Fans who miss the initial 120 tour slots can still secure a hat as long as supplies last, provided they are among the first 30 individuals left in line.
“As a longtime neighbor, supporter and proud beer sponsor of the Milwaukee Brewers, Miller Lite is raising a glass to this historic moment alongside Brewers fans across Wisconsin,” Alison Hanrahan, community affairs manager for the Miller Brewery, said in a statement.
The Fall Classic opens with the following schedule, airing on FOX and streaming on FOX ONE:
- Game 1: Friday, Oct. 23 at 7 p.m. CT at Milwaukee
- Game 2: Saturday, Oct. 24 at 7 p.m. CT at Milwaukee
- Game 3: Monday, Oct. 26 at 7 p.m. CT at Tampa Bay
- Game 4: Tuesday, Oct. 27 at 7 p.m. CT at Tampa Bay
- Game 5: Wednesday, Oct. 28 at 7 p.m. CT at Tampa Bay (if needed)
- Game 6: Friday, Oct. 30 at 7 p.m. CT at Milwaukee (if needed)
- Game 7: Saturday, Oct. 31 at 7 p.m. CT at Milwaukee (if needed)
First-time World Series champion will emerge
Neither the Milwaukee Brewers nor the Tampa Bay Rays have ever won a World Series title, ensuring a first-time champion will emerge from this matchup. The Rays are making their third appearance in the title series. The Brewers last appeared in the World Series in 1982, losing in seven games to the St. Louis Cardinals.
That 1982 roster featured several future Baseball Hall of Famers, including Rollie Fingers, Don Sutton, Robin Yount, Paul Molitor, and Ted Simmons. This year’s squad looks to erase that history as the franchise hosts the opening games of the 2026 Fall Classic at American Family Field.
Miller Lite is offering Wisconsin beer drinkers a rebate to celebrate the Brewers' first World Series appearance in 44 years. https://t.co/saJW2KGIoK
Frequently Asked Questions About the Promotion
Who is eligible for the free Miller Lite rebate?
Wisconsin residents who are 21 years of age or older can participate. Participants must purchase an eligible 16-ounce or larger Miller Lite product within the state on Friday, Oct. 23, 2026, and submit a receipt to Molson Coors for up to $8 back.
What do the Miller Brewery tours include?
The complimentary 75-minute tours given to the first 120 fans on Friday afternoon normally cost $20 and include three beer samples for guests 21 and older, plus a commemorative Miller Lite Brewers hat.
Where can viewers watch the World Series games?
The entire series between the Milwaukee Brewers and the Tampa Bay Rays broadcasts live on FOX and streams on FOX ONE, with all games scheduled for a 7 p.m. CT start time.