UPS and Fanatics Team Up for “Title Run” Series, Delivering Championship Moments to Fans
UPS and Fanatics are launching a new six-part series called “Title Run,” bringing championship celebrations directly to the doorsteps of passionate fans. The series features athletes surprising fans with official championship gear, offering authentic and unscripted moments of excitement.
A Celebration of Reliability and Delivering for Fans
“As Fanatics’ longtime shipping partner, we’re celebrating our teams’ shared commitment to reliability, trust and delivering for customers and fans everywhere,” said Matt Guffey, Chief Commercial and Strategy Officer at UPS . The collaboration highlights the shared values of both companies in providing exceptional service and creating memorable experiences.
What to Expect in “Title Run”
“Title Run” aims to capture genuine reactions and real conversations as championship-winning athletes make surprise deliveries. The series will cover deliveries following the NBA, NCAA Basketball, WNBA, MLB World Series, and Major League Soccer championships. Fanatics Studios is producing the series, ensuring high-quality production and compelling storytelling.
Episode 1: Cooper Kupp and a Dedicated UPS Driver
The series premiere features Seattle Seahawks wide receiver Cooper Kupp alongside Lee Blakely, a UPS driver with 30 years of safe driving experience. Blakely, a dedicated Seahawks fan himself with 40 years as a season ticket holder, joins Kupp in surprising fans in Seattle. He is a Circle of Honor driver, recognized for his reliability and discipline.
UPS’s Broader Strategy: A Structural Transformation
This partnership reflects UPS’s broader strategy of focusing on higher-value clients and leveraging data automation. According to a report by Yahoo Finance , UPS is undergoing a “structural transformation,” shifting away from low-margin e-commerce deliveries towards industrial, healthcare, and supply-chain clients. Artificial intelligence and machine learning are being integrated into daily operations, optimizing delivery routes and improving customer service. UPS recently beat Wall Street’s profit expectations through deep cost cuts, including eliminating 34,000 jobs and closing 93 facilities .
Matt Guffey on UPS’s Evolution
Matt Guffey, UPS Chief Commercial and Strategy Officer, emphasizes that the company’s changes are not merely short-term fixes but a fundamental reorientation of its business model . He also highlights the importance of communication and retraining as the company adapts to automation and evolving operational priorities .
Watch the Series
The “Title Run” series promises to deliver heartwarming and exciting moments, showcasing the power of teamwork and the joy of championship victories. Viewers can expect genuine reactions and unforgettable experiences as athletes connect with fans on a personal level.