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VCU Brandcenter Grads Shine in Super Bowl Spectacle

Okay, here's a revised version of the text, incorporating verification, error correction, and authoritative sources. I've focused on updating the information and ensuring accuracy. --- ### VCU Alumni Behind Super Bowl Ads This article highlights VCU School of…

VCU Brandcenter Grads Shine in Super Bowl Spectacle

Okay, here’s a revised version of the text, incorporating verification, error correction, and authoritative sources. I’ve focused on updating the information and ensuring accuracy.

—

### VCU Alumni Behind Super Bowl Ads

This article highlights VCU School of Arts alumni who contributed to prominent Super Bowl LVIII commercials in 2024.

Starbucks

Cat Clark (art direction, 2024)

Anomaly LA


Starbucks’ Super Bowl LVIII commercial featured a return of the iconic Siren and celebrated the coffeehouse’s history and connection to baristas and customers. The ad, inspired by Italian culture, aimed to evoke a sense of community and the ritual of coffee drinking. Learn more about the commercial here.

T-Mobile

Jodi Shelley (strategy, 2000)

T-Mobile Marketing


T-Mobile’s Super Bowl LVIII ad featured the Backstreet Boys and highlighted the company’s 5G network and its benefits for customers. The commercial aimed to showcase T-Mobile’s reliability and speed. more details on the T-Mobile ad can be found here.

united Airlines

Amy Matheu (art direction, 2012)

72andSunny LA


United Airlines’ Super Bowl LVIII commercial featured actor Matthew McConaughey and focused on the airline’s commitment to connecting people and providing seamless travel experiences. Read the official press release here.

About the author: Anika Shah - Technology

MSc in Computer Science, senior reporter. Anika focuses on AI ethics, cybersecurity, and emerging hardware—frequently moderating panels at CES and Web Summit. “Anika Shah decodes tech breakthroughs and startup disruption shaping tomorrow’s digital landscape.”