Victoria Fettaya and the Growth of Fête à Cuisine: From Pandemic Hobby to Global Digital Community

Victoria Fettaya, the creator behind the popular social media account Fête à Cuisine, has successfully transitioned from a home-baking enthusiast during the Covid-19 pandemic to a prominent digital content creator. Based in New York, Fettaya shares accessible, gourmet-inspired recipes with a large online audience, balancing her culinary career with family life in the United States.

The Origins of Fête à Cuisine

The concept for Fête à Cuisine emerged during the global lockdowns prompted by the Covid-19 pandemic. While living in Paris, Fettaya began experimenting with complex pastry techniques, specifically focusing on replicating the intricate creations of renowned chefs like Cédric Grolet and Cyril Lignac.

What began as a personal pastime quickly gained momentum on social media platforms. The account resonated with followers seeking both technical guidance and approachable recipes. According to Fettaya, the project’s immediate traction transformed her hobby into a sustained professional activity, allowing her to curate a dedicated community centered on shared culinary experiences.

Life and Perspectives in New York

Fettaya has since relocated to New York with her family. While she maintains strong ties to her roots in France and Israel, she characterizes her life in the U.S. as a positive experience, highlighting the quality of education available for her children.

Regarding the social and political climate in the United States, specifically the rise in antisemitism reported since the events of October 7, 2023, Fettaya reports feeling secure in her daily life. Living in Manhattan’s Upper West Side, she notes a high density of the Jewish community and describes local pro-Palestinian demonstrations as generally peaceful and well-regulated. She acknowledges that the broader social climate has shifted in recent years, yet she maintains that her personal experience remains stable.

Culinary Traditions and Rosh Hashanah

Fettaya’s approach to cooking emphasizes conviviality and traditional celebrations. For the Jewish New Year, Rosh Hashanah, she highlights her signature recipe: an upside-down apple tart.

The dessert, often served with a scoop of vanilla ice cream, serves as a centerpiece for her holiday gatherings. Her content strategy remains rooted in these moments of connection, utilizing classic, approachable recipes to foster a sense of community among her followers.

Key Takeaways

• Digital Growth: Fête à Cuisine started as a pandemic-era project in Paris and grew into a significant social media presence through the sharing of accessible gourmet recipes.
• Geographic Shift: Fettaya now operates from New York, balancing her content creation with family life.
• Community Climate: Despite reports of rising antisemitism in the U.S., Fettaya reports feeling safe in her Upper West Side neighborhood, describing local protests as peaceful.
• Culinary Focus: Her content prioritizes traditional and festive recipes, such as her signature apple tart for Rosh Hashanah, to encourage home cooking and celebration.