The Victoria’s Secret Fashion Show returned to Los Angeles on Sony Studios in 2026 after nineteen years, highlighted by Kylie Jenner modeling a record-breaking diamond-encrusted Fantasy Bra. Novinky reported that the high-profile return brought back iconic wings, a star-studded runway lineup, and a jewelry collaboration with Jacob & Co.
The Record-Breaking Fantasy Bra Debuts on the Runway
Kylie Jenner walked the runway in the most expensive Fantasy Bra in the history of the brand, valued at around a billion crowns, according to Novinky. The piece was created in collaboration with jewelry house Jacob & Co. and features 4,410 natural diamonds in seven different cuts.
At the center of the design sits a 75.54-carat Fancy Vivid yellow diamond estimated at 22 million dollars, as reported by Novinky.
Jeweler Jacob Arabo described the piece by stating, I wanted to create the most expensive Fantasy Bra ever made. We combined exceptional diamonds in a variety of shapes and sizes, including our own Angel-Cut, and designed this piece to catch the light with every step. The craftsmanship is extraordinary, and most importantly, the emotion it evokes when you see it come to life on the catwalk.
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Supermodels and Diversity on the Los Angeles Runway
Prozeny reported that the runway featured top models including Gigi Hadid, Bella Hadid, Vittoria Ceretti, and Anok Yai, alongside transgender model Alex Consani.
Several former Victoria’s Secret veterans returned to the brand. Alessandra Ambrosio, Adriana Lima, Irina Shayk, and Rosie Huntington-Whiteley all walked the show, with Huntington-Whiteley returning to the brand’s lingerie line after sixteen years, according to Prozeny.
The brand also included prominent plus-size models on the runway, featuring Ashley Graham, Paloma Elsesser, Precious Lee, and Devyn Garcia, as noted by Prozeny.
Public Reaction and Online Criticism Over Plastic Surgery
While Jenner received applause in the room—with actor Timothée Chalamet watching from the front row—her appearance drew heavy debate online. Super.cz reported that readers on platforms like Daily Mail and TMZ criticized the choice of model, pointing to cosmetic procedures and surgical enhancements. Commenters questioned the selection of a surgically enhanced celebrity for a flagship lingerie showcase, contrasting her appearance with historical supermodels from earlier decades.
Additional attention focused on returning models balancing career milestones. Barbara Palvin walked the runway just six weeks after giving birth, dismissing online drama by comparing her timeline to standard American maternity leave, as reported by Prozeny, stating, I don’t know why this is being made into a drama. In America, maternity leave is about six to eight weeks, and that’s exactly my case.
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Frequently Asked Questions About the 2026 Show
Who designed the 2026 Fantasy Bra?
The luxury jewelry house Jacob & Co. designed the record-breaking piece in partnership with Victoria’s Secret.
Which models returned to the Victoria’s Secret runway?
Veterans including Alessandra Ambrosio, Adriana Lima, Irina Shayk, and Rosie Huntington-Whiteley returned to the runway alongside contemporary models like Gigi and Bella Hadid.
What makes the 2026 Fantasy Bra different from past editions?
Valued at around a billion crowns, it is the most expensive Fantasy Bra in brand history and features a 75.54-carat Fancy Vivid yellow diamond surrounded by 4,410 natural diamonds.
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