SCMS and radioDNA Partner to Bring Automated Visual Radio to Broadcasters
SCMS, a North Carolina-based technology services provider for the broadcast and AV equipment community with 50 years of experience, has partnered with radioDNA, a broadcast tech specialist known for professional radio systems, video automation, and RF engineering.
The Goal: To offer radio broadcasters video automation systems that allow them to expand their digital and visual presence without the complexities and costs of traditional television infrastructure.
How it Works:
* Synergy: radioDNA’s visual radio design and integration expertise will be combined with SCMS’s sales and support network, leveraging technologies from leading radio industry manufacturers.
* SCMS as Reseller: SCMS will represent and sell radioDNA’s visual radio automation systems, providing complete solutions including design, equipment sourcing, and deployment support.
* IP-Based Architecture: The systems utilize a network-centric architecture, replacing traditional coaxial video wiring with structured IP connectivity. This allows for scalability and future expansion.
* Automation & Integration: Industry-standard NDI video networking and professional video production software are used for centralized control and automation of multiple cameras. radioDNA’s software integrates directly with radio automation systems for automated video switching and production.
* Remote Guest Support: the platform easily incorporates Zoom-based video feeds for remote guests, reporters, and contributors.
* Key Technology: The systems are built around modern IP networking, digital audio, and automated camera control, including the use of OBSBOT TailAir cameras.
benefits for Broadcasters:
* Practical & Profitable Visual Radio: Makes visual radio accessible and financially viable.
* Professional Quality: Creates intentional, professional-looking video content without a large budget.
* Content Repurposing: Enables quick generation of short-form video clips for social media and on-demand platforms.
* monetization Opportunities: Offers advanced monetization options like visual sponsorships, branded elements, and dynamic video advertising.
* Flexibility & Scalability: Allows stations to easily scale, reconfigure, or expand their studios over time.
According to Doug Tharp, VP at SCMS: Customer demand for video solutions prompted the partnership, focusing on automation and networking to create monetizable, professional results.
According to Fritz Golman, Director of Video Systems and Automation at radioDNA: The systems are designed to meet broadcasters of all sizes, automating camera switching, integrating remote guests, and producing professional video content without a full production crew.
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