WhatsApp Plus: Meta’s New Premium Subscription Unveiled

WhatsApp is poised to introduce a premium subscription service, dubbed WhatsApp Plus, offering users enhanced customization options while maintaining the core messaging features available to all users free of charge. This move signals Meta’s strategy to diversify revenue streams from its widely used messaging platform.

What is WhatsApp Plus?

WhatsApp Plus is an optional subscription designed to provide users with additional features beyond the standard WhatsApp experience. The service, currently in development for both Android and iOS devices, focuses on personalization and enhanced usability. Digit first reported on the development on March 6, 2026.

Key Features of WhatsApp Plus

• Customization Options: Subscribers will gain access to a range of customization tools, allowing them to modify the app’s appearance and personalize their chat experience. CNBC-TV18 reports users may be able to change themes, accent colors, and select from up to 14 different app icons.
• Exclusive Media: The subscription may include exclusive stickers, ringtones, and more expressive message reactions. News18 details the potential for unique ringtones to identify callers without looking at the screen.
• Increased Pinned Chats: WhatsApp Plus is expected to increase the number of chats users can pin to the top of their chat list from the current limit of three to a maximum of 20. CNBC-TV18

Pricing and Availability

While the exact pricing for WhatsApp Plus has not been officially announced, current beta tests suggest a monthly cost of approximately 4 to 5 euros. This is comparable to the 4.50 euro monthly fee for Telegram Premium. Digit reported this potential price range on March 6, 2026. The launch date for WhatsApp Plus remains undisclosed.

Will WhatsApp Plus Be Worth It?

The core messaging, calling, and sharing features of WhatsApp will remain free for all users. WhatsApp Plus is positioned as a “luxury upgrade” for users who desire greater customization and convenience. Digit suggests the service will appeal most to heavy users and those who prioritize personalized design.

Key Takeaways

• WhatsApp Plus is a new optional subscription service from Meta.
• The subscription focuses on customization features like themes and app icons.
• Core WhatsApp features will remain free for all users.
• Pricing is expected to be around 4-5 euros per month.