Johnny Depp Makes Rare L.A. Appearance to Launch Three Hearts Rum
Johnny Depp is rarely seen on Los Angeles red carpets these days, but the veteran star made a high-profile exception on Tuesday, March 31, 2026. Depp stepped out at the Wilshire Ebell Theater for a packed launch party to celebrate the debut of his new brand, Three Hearts Rum.
A Star-Studded Gathering of Rock Royalty
The event served as a magnet for some of the biggest names in music and entertainment. Depp was joined by a heavy-hitting lineup of rockers who turned up to present their support, including:
- Steven Tyler of Aerosmith (who was seen singing along to “Walk This Way”)
- Beck
- Jamie Hince of The Kills
- Josh Homme of Queens of the Stone Age
- Matt Helders of Arctic Monkeys
- Jerry Cantrell
Beyond the music world, the guest list featured industry heavyweights and comedians, including producer Jerry Bruckheimer, Bill Burr, Rauw Alejandro, and Rain Phoenix.
An Unexpected Performance
While the room was filled with legendary musicians, Depp opted not to put any of his rock-star pals on stage. Instead, the evening’s entertainment was provided by Matteo Bocelli, the son of the world-renowned tenor Andrea Bocelli.
The Story Behind Three Hearts Rum
Three Hearts Rum is the result of a years-long collaboration between Johnny Depp and co-founder Bobby DeLeon. The brand is deeply personal, with the bottle design drawing inspiration from Depp’s own tattoos and the various loves of his life.
The project is rooted in a deep connection to the Caribbean, a region where Depp has spent significant time over the last two decades, including on his private island in the Bahamas, Little Hall’s Pond Cay. According to Geo News, the motivation to bring the brand to fruition was sharpened by the devastation caused by hurricanes across the Caribbean.
“Rum holds the history of the islands,” Depp stated. “It’s shaped by the hands of the people who grow the cane, ferment the spirit and age it over time. Bobby and I wanted to create something that honored that tradition and the friendships that inspired it.”
During the party, Depp and DeLeon leaned into this hands-on tradition, teaming up to brand two wooden cases with the same symbols found on the Three Hearts bottles.
Key Takeaways: Three Hearts Rum Launch
- Launch Date: March 31, 2026
- Venue: Wilshire Ebell Theater, Los Angeles
- Co-Founder: Bobby DeLeon
- Inspiration: Caribbean heritage, personal tattoos, and a desire to honor the traditions of rum production.
- Notable Guests: Steven Tyler, Beck, Josh Homme, and Jerry Bruckheimer.
With this launch, Depp transitions his creative focus toward a venture that blends his personal history with Caribbean culture. As Three Hearts Rum hits the market, it stands as a testament to a long-term vision shared between Depp and DeLeon to honor the heritage of the islands.