Wizkid Splits North American Live Touring Representation With Creative Artists Agency
Nigerian music star Wizkid has signed with Creative Artists Agency (Creative Artists Agency) for live music and concert representation across North America, establishing a dedicated framework for the U.S. and Canadian markets, Album Talks reported. The agreement places agents Zack Borson and Joseph Harris in charge of the artist’s North American live operations and festival bookings. Wizkid retains United Talent Agency (United Talent Agency) for international touring outside North America, maintaining his established live structure across Europe, Africa, and other global regions.
Geographic Splitting of Touring Representation
The new agency agreement divides Wizkid’s live touring operations by territory rather than replacing his entire international team. The division allows the Afrobeats artist to target North American promoter networks and venue bookings through dedicated agents while preserving his existing global infrastructure.
The restructuring leaves Wizkid’s core support team intact.
Wizkid joins Creative Artists Agency after record performances
The signing follows a series of milestone performances in major international venues. Wizkid previously made history as the first African artist to headline London’s Tottenham Hotspur Stadium and joined fellow Nigerian artist Burna Boy among the few African acts to sell out New York’s Madison Square Garden.
By joining Creative Artists Agency, Wizkid enters a global music roster that includes 21 Savage, Adele, Alicia Keys, Ariana Grande, and Asake. The agency also added blues-rock musician Marcus King and 15-time Grammy winner Alicia Keys for worldwide representation.
Who represents Wizkid for live shows and business?
Who represents Wizkid for North American live shows?
Creative Artists Agency agents Zack Borson and Joseph Harris direct Wizkid’s live music and touring representation across North America.
Which agency handles Wizkid’s international touring outside North America?
United Talent Agency continues to represent Wizkid for worldwide live bookings outside of North America.
Which companies manage Wizkid’s business operations and publicity?
Starboy Entertainment manages his career, Storm Management oversees his modeling work, and FYI Brand Group directs his public relations.
What recent album preceded this agency announcement?
The signing follows the release of Wizkid’s sixth studio album, titled Morayo.