HanseYachts AG: A Leading Global Yacht Manufacturer

HanseYachts AG, headquartered in Greifswald, Germany, is a prominent manufacturer of sailing and motor yachts. Established in 1990 by Michael Schmidt, the company has grown to grow one of the world’s largest producers of sailing yachts, ranging in length from 29 to 67 feet.

Company Overview

HanseYachts AG operates as a public company (ISIN: DE000A0KF6M8) and currently has approximately 1,370 employees (as of 2021/22). The company’s primary shareholders are Aurelius SE, holding a 79.5% stake, and Vesting Holding AG, with a 5.9% share.

Brands and Product Portfolio

HanseYachts offers a diverse portfolio of yachts under several well-known brands:

• Hanse: Monohull sailboats
• Dehler: Monohull sailboats
• Moody: Monohull sailboats
• Fjord: Motor yachts
• Sealine: Motor yachts

The group’s total product portfolio comprises 40 different yacht models. HanseYachts collaborates with renowned yacht designers including Patrick Banfield, Berret-Racoupeau, Bill Dixon, and Judel/Vrolijk & Co.

Sales and Distribution

HanseYachts yachts are sold exclusively on a firm customer order basis. Distribution is managed through a network of approximately 230 authorized dealers worldwide, as well as the company’s own sales companies located in Germany and the United States.

Corporate Structure

HanseYachts AG functions as the parent company of the HanseYachts Group, providing central holding functions and managing the majority of the Group’s operational business. The current leadership team includes Gert Purkert (Chairman), Hanjo Runde (CEO), and Stefan Zimmermann (COO).

History and Evolution

Founded in 1990, HanseYachts quickly established itself in the yacht building industry. The company’s growth has been marked by a consistent expansion of its product portfolio and a multi-brand strategy, catering to a wide range of customer preferences.