Yosoy Drives Liquats Vegetals to Record Revenues, Expanding Plant-Based Beverage Leadership

Liquats Vegetals, the Catalan family-owned company behind the leading Spanish plant-based beverage brand Yosoy, achieved record revenues in 2025, fueled by strong demand for its oat and other vegetable-based drinks. The company reported a total turnover of €95 million, a 2% increase compared to €93 million in 2024. Yosoy, the company’s flagship brand, saw its sales climb 9.2% to €36.8 million, building on a 76.9% growth rate since 2018 when sales were €20.8 million.

Growth Driven by Innovation and Market Penetration

Yosoy’s success is attributed to a combination of product innovation, increased distribution in major retailers like El Corte Inglés and Alcampo, and a growing presence in the foodservice sector, including partnerships with chains like Honest Greens . The brand now holds a 13% market share in the Spanish vegetable beverage segment, up from 12.5% the previous year. Notably, Yosoy commands a 24% share of the oat drink market, the largest category in Spain.

Expanding Beyond Spain

While the Spanish market accounts for 78% of Liquats Vegetals’ sales, the company is actively expanding its international footprint. Exports represent 22% of total revenue, with key markets including the Netherlands, Austria, Germany, Belgium, and France . The company utilizes the brand name Natrue for its products in overseas markets.

Product Portfolio and Manufacturing

Liquats Vegetals offers a diverse portfolio of plant-based beverages under the Yosoy, Almendrola, Monsoy, and Natrue brands. Approximately 50% of the company’s revenue comes from private label manufacturing for third parties, including foreign companies and supermarket chains, while the remaining 50% is generated by its own brands .

Company Overview

Founded in 1991 and based in Viladrau, Girona, Liquats Vegetals is a family-owned business employing 280 people. Laura Erra serves as the company’s CEO, while Josep Maria Erra is the founder and president . The company emphasizes its commitment to natural ingredients and sustainable practices, sourcing water from the Montseny Natural Park .

Looking Ahead

Liquats Vegetals is prioritizing growth in the Madrid region for 2026, building on recent gains in the area. The company’s continued focus on innovation and expansion positions it for further success in the rapidly growing plant-based beverage market.