Seok Matthew of ZEROBASEONE Launches Personal YouTube Channel
According to WakeOne, the agency representing K-pop group ZEROBASEONE, member Seok Matthew has launched a personal YouTube channel titled “해봤튜” (Hey Bye Thew). The channel, which debuted on August 18, 2023, features teasers of the group’s sixth mini-album *Ascend-* and content showcasing Seok Matthew’s diverse interests, including a Pokémon cosplay poster and a video of him wearing a tracksuit during a planning meeting.
ZEROBASEONE’s Recent Activities
ZEROBASEONE concluded promotions for *Ascend-* in late 2023, a release that solidified their status as a “5th-generation top-tier” act. The album, which includes tracks like *“On and On”* and *“Dance View,”* achieved commercial success, with the group’s fanbase expressing enthusiasm for their dynamic performances. Seok Matthew’s new channel aims to deepen fan engagement by highlighting his “versatile entertainer” persona through unscripted challenges and behind-the-scenes content.
Channel Content and Schedule
The “해봤튜” channel’s first episode, scheduled for August 23, 2023, at 7 p.m. KST, will feature a mix of personal projects and interactive segments. Weekly updates, released every Tuesday, are expected to include vlogs, creative experiments, and fan Q&A sessions. The name “해봤튜” reflects Seok Matthew’s intent to “try things out and share the experience,” as stated in a statement from WakeOne.
Significance of Personal Channels in K-Pop
Personal YouTube channels have become a standard tool for K-pop artists to connect directly with fans, bypassing traditional media. For groups like ZEROBASEONE, which debuted in 2022, such platforms allow members to build individual brands while maintaining group cohesion. Seok Matthew’s approach aligns with broader trends, where idols leverage social media to showcase unique talents and foster deeper audience relationships.
Future Outlook
With *Ascend-*’s success, ZEROBASEONE is positioned to expand their global reach. Seok Matthew’s channel could further enhance the group’s visibility, particularly among younger audiences. Fans are awaiting the first episode, which may set the tone for how the group balances collective and solo activities in 2024.
Keep reading