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DoubleVerify and Pinterest Integration: Ensuring Brand Safety and Ad Verification

Pinterest, a leading visual finding engine, has partnered with doubleverify (DV), a digital media measurement and analytics platform, to enhance brand safety and ad verification for advertisers on its platform. This integration provides advertisers with greater clarity and control over were their ads appear, mitigating risks associated with ad fraud, inappropriate content, and viewability issues. This collaboration aims to build trust and deliver more effective advertising campaigns within PinterestS environment.

What is DoubleVerify?

DoubleVerify (https://www.doubleverify.com/) is a leading provider of digital ad verification and measurement solutions.DV’s technology analyzes digital media environments to identify and prevent ad fraud, ensure brand safety, and improve ad viewability. They offer a suite of tools that help advertisers understand the quality and effectiveness of their ad spend, protecting their brand reputation and maximizing return on investment. Key features include:

• Fraud Lab: Identifies and blocks fraudulent traffic sources.
• Brand Safety: Categorizes content to avoid ads appearing alongside inappropriate or harmful material.
• Viewability: Measures the percentage of ads that are actually seen by users.
• Contextual Targeting: Allows advertisers to target ads based on the surrounding content.

The pinterest and DoubleVerify Integration

The integration between Pinterest and DoubleVerify allows advertisers to leverage DV’s capabilities directly within the Pinterest advertising platform. Specifically, the integration focuses on several key areas:

Brand Safety controls

Advertisers can now utilize DoubleVerify’s brand safety filters to prevent their ads from appearing alongside content that violates their brand guidelines. This includes categories like hate speech, violence, sexually suggestive content, and other sensitive topics. DV’s contextual analysis helps ensure ads are placed in relevant and appropriate environments. DoubleVerify’s declaration details the expanded brand safety controls available.

Ad Fraud Prevention

DoubleVerify’s fraud detection technology helps identify and block invalid traffic, ensuring that advertisers are only paying for genuine impressions. This protects against bots, malicious software, and other fraudulent activities that can inflate ad metrics and waste advertising budgets.

Viewability Measurement

The integration provides advertisers with accurate viewability metrics,allowing them to assess whether their ads are actually being seen by their target audience. This data helps optimize campaigns for maximum impact and return on investment. Viewability is measured according to industry standards, such as the Media Rating Council (MRC).

Benefits for Advertisers

The partnership between Pinterest and DoubleVerify offers several significant benefits for advertisers:

• Enhanced Brand Protection: Mitigates the risk of brand damage by preventing ads from appearing alongside inappropriate content.
• Improved Ad Spend efficiency: Reduces wasted ad spend by blocking fraudulent traffic and ensuring ads are viewable.
• Greater Transparency: Provides advertisers with detailed insights into the quality and performance of their campaigns.
• Increased Trust: Builds confidence in the Pinterest advertising platform.
• Optimized Campaign Performance: Data-driven insights enable advertisers to refine their targeting and creative strategies.

How the Integration Works

Advertisers can activate DoubleVerify’s services directly within the Pinterest Ads Manager. the integration is seamless and does not require any complex technical setup. Once activated, DV’s technology automatically analyzes Pinterest ad placements and applies the configured brand safety and fraud prevention filters. Reporting on viewability,brand safety violations,and fraud rates is available within both the Pinterest Ads Manager and the DoubleVerify platform.

Looking Ahead

The integration between Pinterest and DoubleVerify represents a significant step forward in enhancing the quality and transparency of digital advertising. As the digital landscape continues to evolve, partnerships like these are crucial for protecting brands, ensuring ad effectiveness, and building a more trustworthy advertising ecosystem. Future developments may include expanded contextual targeting options and more complex fraud detection capabilities.

Key Takeaways

• Pinterest has partnered with DoubleVerify to improve brand safety and ad verification.
• DoubleVerify provides solutions for ad fraud prevention, brand safety, and viewability measurement.
• Advertisers can activate DV’s services directly within the Pinterest Ads Manager.
• The integration offers benefits such as enhanced brand protection, improved ad spend efficiency, and greater transparency.