Cultural Export Growth
Three digital cultural works gained popularity overseas as China's digital creative industry expanded, news.gmw.cn reported on Sunday.
The web novel Lord of the Mysteries introduced Chinese elements to Western Cthulhu and steampunk themes. The streaming television series Joy of Life Season 2 drew on cultural traditions to build overseas audiences, and the martial arts video game Shadows of the Nie sparked interest in Eastern settings.
These titles demonstrate the strength of China’s cultural “new three things” export strategy. However, the domestic digital creative sector faces talent shortages in cultural knowledge and professional recognition.
Universities must strengthen cultural foundations and industry cooperation
Some universities prioritize technical skills over cultural understanding in their training programs. Web novel authors, scriptwriters, and game designers encounter barriers in professional title recognition and project applications.
Educators need to strengthen cultural foundations and improve industry cooperation. Institutions can update visual communication and digital media arts curricula to include traditional motifs, intangible cultural heritage, and folklore narratives.
Several schools have begun testing these methods.
Local governments test professional title evaluations for digital creators
Local governments are testing professional title evaluations for digital creative workers. Shanghai added a web novel category to its literature creation titles, while Hangzhou established a review point for new literary groups.
Guangdong included anime and game design in its arts sector title evaluations using a representative work system. These changes aim to clear promotion paths for independent creators.
Policy support systems also require expansion through youth digital creative incubation projects and public cultural resource libraries. Regular supply-demand matching events can help align university programs with industry needs.
Which titles represent China's cultural exports?
Which titles represent China’s cultural exports?
The web novel Lord of the Mysteries, the television series Joy of Life Season 2, and the video game Shadows of the Nie serve as key examples of recent cultural exports.
What evaluation changes have local governments introduced?
Shanghai added a specialized web novel category for professional titles, Hangzhou set up a dedicated review point for new literary groups, and Guangdong included anime and game design in its arts sector evaluations.
Worth a look