NEXT Awards Asia-Pacific 2025 Announces Regional Finalists
Philippines – MARKETECH APAC has officially announced the finalists for the NEXT Awards Asia-Pacific 2025, recognizing outstanding work and innovation across brands, agencies, teams, and martech companies in the region.
Now in it’s latest edition,the NEXT Awards continues its mission of spotlighting marketing excellence anchored in real-world outcomes,customer experience breakthroughs,and future-ready strategies that move the industry forward.
A regional recognition platform with a unique judging model
the NEXT Awards Asia-Pacific 2025 is a multi-country recognition program that highlights the most effective marketing executions across Southeast Asia and the wider APAC region.
Its distinctiveness lies in its country-to-regional progression model, where winners from national programs automatically advance to the Asia-Pacific level.
For 2025, winners from NEXT Awards Indonesia 2025, NEXT Awards Malaysia 2025, and NEXT Awards Philippines 2025 will compete alongside entries from Singapore, Hong Kong, and the wider APAC regional category, creating a consolidated shortlist that reflects the region’s strongest marketing leaders.
Finalists overview across the region
This year’s edition drew robust participation from marketing organizations across the region,resulting in a total of 204 finalists.
From 29 brands and 23 agencies recognized at NEXT Awards Indonesia 2025, 27 brands and 21 agencies advanced to the NEXT Awards Asia-Pacific shortlist. Finalists include Volare Advertising Network, i-dac Indonesia, Starbucks Indonesia, and Danone Indonesia, which recently earned Grand Prix Brand of the year.
From 30 Malaysian brands and 16 agencies awarded at NEXT Awards Malaysia 2025,26 brands and 14 agencies secured spots as Asia-Pacific finalists. The roster features RHB Bank, Etika Sdn Bhd, and Grand Prix winners THE SHOUT GROUP and MR.DIY Malaysia.
Meanwhile, of the 36 brands and 33 agencies recognized at NEXT Awards Philippines 2025, a total of 29 brands and 27 agencies advanced to the Asia-Pacific finalists stage.
Combined with entries from Singapore, hong Kong, and other APAC markets, this year’s regional list includes 111 brands, 76 agencies, and 17 martech companies.