Partner Marketing lead,APLA Retail Marketing

Location: Beaverton,OR – PHK

Publication Date: 2025/11/18 04:25:27

Introduction

NIKE,Inc. is seeking a Partner Marketing lead to join the asia Pacific Latin America (APLA) Retail Marketing team. This role focuses on developing and executing consumer retail plans – both in-store and digitally – across APLA’s diverse marketplace. The APLA region presents unique challenges and opportunities due to its varied cultures, countries, and account structures, requiring a strategic and adaptable marketing professional.

About NIKE, Inc.

NIKE, Inc. is more than just an athletic apparel company; it’s a global innovator dedicated to fostering potential, pushing boundaries, and bringing groundbreaking ideas to life. The company prioritizes a culture of diversity, creativity, and continuous growth. NIKE actively seeks individuals who are driven to achieve, lead, and envision the future of sport and lifestyle. Their core values center around embracing differences and inspiring creativity. You can learn more about their company culture here.

The Role: APLA Partner Retail Marketing

As a partner Marketing Lead,you will be responsible for crafting and implementing retail marketing strategies tailored to the APLA region. This includes working with both global and territory accounts, understanding their specific needs, and developing impactful campaigns. The APLA region is characterized by its complexity, requiring a deep understanding of local market dynamics.

Key Responsibilities

• Strategic Planning: Develop complete retail marketing plans aligned with overall APLA business objectives.
• Execution: Oversee the execution of marketing programs across in-store experiences and digital channels.
• Collaboration: Work closely with cross-functional teams, including sales, merchandising, and creative, to ensure seamless campaign delivery.
• Market insights: Analyze market trends and consumer behavior to identify opportunities for growth and innovation.
• Account Management: Build and maintain strong relationships with key retail partners throughout the APLA region.
• Budget Management: Effectively manage marketing budgets and track ROI.

What NIKE Looks For

While the specific requirements are detailed in the official job posting (which can be found on the NIKE careers website), prosperous candidates typically possess:

• A Bachelor’s degree in Marketing, Business, or a related field.
• Meaningful experience in retail marketing, preferably within the APLA region.
• A strong understanding of digital marketing channels and best practices.
• Excellent communication,interpersonal,and presentation skills.
• Proven ability to manage multiple projects together and meet deadlines.
• Analytical skills and the ability to interpret data to drive decision-making.

Why APLA is Unique

The Asia Pacific Latin America (APLA) region is a critical growth engine for NIKE, Inc. It’s a diverse landscape encompassing countries with varying levels of economic advancement, cultural nuances, and consumer preferences. Understanding these differences is paramount to success. For example, marketing strategies that resonate in China may not be effective in Brazil, and vice versa. This requires a highly adaptable and culturally sensitive approach to marketing. Statista provides data on Nike’s revenue by geographic region,highlighting the importance of APLA.

Key takeaways

• This role is central to driving retail marketing success in the dynamic APLA region.
• The position requires a blend of strategic thinking,execution skills,and cultural sensitivity.
• NIKE, Inc. offers a unique and rewarding work environment for individuals who are passionate about innovation and growth.