LOS ANGELES – Jeep announced Tuesday that its new all-electric Recon SUV will start at $65,000, officially revealing the vehicle to the public.

The 2026 Jeep Recon has been in development for years. The idea for an electric vehicle inspired by the iconic Wrangler SUV first surfaced in 2021. Production is expected to begin early next year at a plant in Mexico.

The Recon, unveiled Tuesday before the Los Angeles Auto Show, features classic, boxy Jeep styling. It also includes removable doors, a rear-mounted spare tyre, and an open-air roof – all hallmarks of the Wrangler.

“With the Jeep Recon, we’re proving that electrification isn’t just compatible with off-road excellence, it can elevate it,” said Bob Broderdorf, CEO of Jeep, in a statement. “It delivers instant torque, precision control, and a quieter, more connected driving experience that’s uniquely Jeep.”

The Recon is a key part of Jeep’s turnaround plan, following years of declining sales and the cancellation of several Jeep SUVs in an effort to improve profitability.

This EV is the last of four new or updated products Jeep promised to reveal within four months. The others included a new Jeep Cherokee hybrid and redesigned versions of the Jeep Grand Cherokee and Grand Wagoneer.

“We’re wrapping up the 4×4 – four cars in four months,”