Newcastle United & Luke Littler Secure New Partnerships
Newcastle United have extended their partnership with luxury department store Fenwick.
The multi-year agreement sees Fenwick renew its role as the club’s official luxury retail store partner. The brand will also continue its naming rights for the ‘The Rooftops with fenwick’ premium hospitality experience at St. James’ Park.
As part of the enhanced partnership, a pop-up shop at Fenwick’s flagship Newcastle store has been made a permanent retail space on the ground floor.
David Hopkinson, Newcastle United’s Chief Executive Officer, said, “Our partnership with Fenwick continues to grow in strength, built on a shared pride for our city and people. Fenwick’s expertise has already elevated our luxury hospitality offering at st.James’ Park and will now continue to bolster our retail presence in the heart of Newcastle, through the new permanent retail concession on Northumberland street.”
Leo Fenwick,Strategic Partnerships Director at Fenwick,said,“Extending our partnership with Newcastle United marks a proud continuation of an exciting chapter for fenwick,a cornerstone of the city for over 140 years. this collaboration allows us to continue delivering excellence in hospitality and retail, creating unique experiences that bring fashion and sport together.”
Luke Littler hits the mark with Tradeify deal
The multi-year deal sees the World number one darts player become global brand ambassador for proprietary trading platform, Tradeify.
The partnership marks Tradeify’s first investment in sport and will see the company’s branding appear on the back of Littler’s playing shirt.
The collaboration launches Tradeify’s The Champion Mindset campaign, which celebrates the shared values of elite performance in sport and trading. As part of the agreement, Tradeify will run a range of darts-themed activations, including a funded account giveaway for every 180 that Littler hits at the PDC World Darts Championship.
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