David Story, Entertainment Research Executive, Dies at 62
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David Story, a veteran entertainment industry research executive who most recently served as Director of Research at MarketCast, has died at the age of 62. Story’s career spanned decades, marked by a dedication to understanding adn shaping the evolving landscape of film and television distribution. He is remembered as a passionate advocate for the industry and a dedicated professional.
Early Life and Education
Story’s passion for the entertainment industry began early, working in movie theaters as a young man. This experience sparked a lifelong curiosity and commitment to the field. He pursued higher education at California Polytechnic State University, Pomona, earning his bachelor’s degree. He continued his studies at the University of Southern California’s Annenberg School for Dialog and Journalism, where he obtained a master’s degree. USC Annenberg School is a leading institution in communication and journalism research.
Career Highlights
SAG-AFTRA
Prior to joining MarketCast, Story held the position of Director of Research at SAG-AFTRA, the union representing over 160,000 performers. SAG-AFTRA plays a crucial role in advocating for performers’ rights and ensuring fair compensation in the entertainment industry.In this role, he led research initiatives focused on the evolving needs of actors and the broader entertainment workforce.
Video Software Dealers Association (VSDA)
Story’s contributions to the industry were also important during his time at the Video Software Dealers Association (VSDA), now known as the Digital Entertainment Group (DEG).The Digital Entertainment Group represents major entertainment companies.He was instrumental in navigating the transition from physical media to digital distribution, helping to modernize the video distribution market. His work at VSDA was pivotal in adapting to the rise of DVD and subsequent digital platforms.
MarketCast
Most recently, Story served as director of Research at MarketCast, a global entertainment research and analytics firm. MarketCast provides data-driven insights to studios, networks, and streaming services.His expertise was invaluable in helping clients understand audience preferences and optimize their content strategies.
Personal Life and Legacy
David Story is survived by his husband, Patrick Jager, and their son, Brandt. A private party of his life will be held in the near future. He resided in Denver, Colorado, at the time of his passing.
Key Takeaways
- David Story was a long-time entertainment industry research executive.
- He held key positions at SAG-AFTRA, VSDA/DEG, and MarketCast.
- Story was a pioneer in adapting to the changing landscape of entertainment distribution, particularly the shift to digital media.
- he is remembered for his passion for the industry and dedication to his work.