The rise of ‘de-influencing‘ on TikTok: why some creators are telling you not to buy
TikTok is known for driving trends, often leading to viral products and shopping hauls.But a new counter-movement is gaining traction: “de-influencing.” Creators are using the platform to warn against hyped-up products, share alternatives, and encourage mindful consumption.
Instead of showcasing the latest must-haves, de-influencers point out products that don’t live up to the hype, are overpriced, or simply aren’t necessary. They might demonstrate why a popular beauty product breaks them out,or explain why a trendy kitchen gadget is a waste of money.
“ItS about being real and honest with my audience,” says Mikayla Toninato, a de-influencing creator with over 200,000 followers. “I want to help people save their money and make informed decisions.”
The trend appears to be a reaction to the constant stream of advertising and consumerism prevalent on social media. Many users feel overwhelmed by the pressure to buy the latest products,and de-influencing offers a refreshing alternative. It taps into a growing desire for authenticity and a rejection of materialistic values,especially among younger generations.
some see de-influencing as a positive force, promoting financial responsibility and sustainability. Others are skeptical,suggesting it’s still a form of influencing – creators gain views and engagement by talking about products,even if they’re discouraging purchases.
Brands are also taking notice. while some may be concerned about lost sales, others are recognizing the value of transparency and are seeking partnerships with de-influencers to build trust with consumers.
whether it’s a fleeting trend or a lasting shift in social media culture, de-influencing is sparking a conversation about the role of consumerism and the power of authenticity online.
Miami Mayor Eileen Higgins is calling for the Trump administration to reinstate temporary protected status, also known as TPS, for Venezuelans after the U.S. military operation capturing the country’s president.
Higgins on Saturday said the Trump administration ending TPS for Venezuelans in early 2025 was “reckless, hazardous, and wrong.” She also called for President Trump to “promptly” reinstate TPS for Venezuelans.
Then-Miami Mayor-elect Eileen Higgins holds a press conference on Dec. 10. Miami is home to many Venezuelan expats.
Joe Raedle/Getty images
Miami’s new mayor says Venezuelans in the city can stay as crisis unfolds
Miami has a large population of Venezuelan expats. Higgins was sworn in as mayor last month, becoming the first Democrat to lead the city in about three decades.
“The instability unfolding in Venezuela today makes it even clearer that the country remains unsafe for people to return. No one should be forced back into chaos and uncertainty,” Higgins wrote in a statement. “They have built lives here,contributed to our community,and deserve the security to remain while their homeland regains stability. This is not just a matter of policy – it is a matter of basic human dignity and safety.”
The U.S. Supreme Court in May allowed the Trump administration to temporarily strip legal protections from more than 350,000 Venezuelans living in the U.S. under TPS, wich protects against deportations and provides work permits to people impacted by war, natural disasters and other circumstances.## South Dakota governor defends Ending Temporary Protected Status for Venezuelans
South Dakota Governor Kristi Noem has defended the decision to end Temporary Protected Status (TPS) for over 500,000 Venezuelans, asserting the move aligns with legal requirements and encourages individuals to seek refugee status. The decision has sparked controversy given the ongoing humanitarian crisis in Venezuela, which has lead millions to flee the country.
### What is Temporary Protected Status (TPS)?
Temporary Protected Status is a designation given to nationals of certain countries experiencing exceptional and temporary conditions that prevent their safe return. These conditions can include natural disasters, armed conflict, or exceptional and temporary deterioration of public health. TPS allows eligible individuals to remain in the United States, work legally, and avoid deportation. More details about TPS can be found on the U.S.Citizenship and Immigration Services (USCIS) website.
### Noem’s Justification and Administration Statements
When questioned about the decision on Sunday, Governor Noem stated that the administration made the choice in collaboration with the State Department and the White House. She emphasized that those previously under TPS have the opportunity to apply for refugee status. “Every individual that was under TPS has the opportunity to apply for refugee status and that evaluation will go forward, but we need to make sure that our programs actually mean something and that we are following the law,” Noem said in an interview with Fox News.
The Department of Homeland Security (DHS) echoed this sentiment in a social media post,stating that Secretary Noem ended TPS for Venezuelan nationals,allowing them to “go home to a country that they love.”
### The Venezuelan Humanitarian Crisis and Displacement
The decision to end TPS comes amidst a severe and protracted humanitarian crisis in Venezuela. According to the United Nations High Commissioner for Refugees (UNHCR), at least 7.9 million Venezuelans have fled the country due to political instability, economic collapse, and widespread shortages of food, medicine, and essential services.
the crisis began escalating in the early 2010s, marked by a decline in oil prices (Venezuela’s primary export), coupled with socialist policies that led to hyperinflation and economic mismanagement. This has resulted in widespread poverty, hunger, and a breakdown of the healthcare system.
### Concerns and Criticisms
Critics argue that ending TPS for Venezuelans ignores the ongoing dangers and instability within the country, possibly forcing individuals to return to a situation where their lives and safety are at risk. They contend that Venezuela does not currently meet the criteria for safe return, and that the administration’s decision is not compassionate given the scale of the humanitarian crisis.
Furthermore, refugee status is not automatically granted and the request process can be lengthy and complex. There are concerns that many Venezuelans may not qualify for refugee status and could face deportation.
### Key Takeaways
* Governor Kristi Noem defended the decision to end TPS for Venezuelans, citing legal compliance and the availability of refugee status.
* Over 500,000 Venezuelans previously protected under TPS may now be required to leave the united States or apply for refugee status.
* The decision is occurring against the backdrop of a significant humanitarian crisis in Venezuela, which has displaced nearly 8 million people.
* Critics argue the decision is premature and potentially dangerous, given the ongoing instability in Venezuela.
The situation remains fluid, and the impact of this decision on Venezuelan nationals in the United States will continue to unfold. Further updates and information can be found on the Department of Homeland Security website and the UNHCR website.