Castore Expands Sports Apparel Portfolio with Haas F1 Partnership
Sportswear brand Castore has added the Haas Formula 1 team to its growing list of sporting partnerships, becoming both the official kit and retail partner for the US-based outfit. The deal, announced today, will see Castore design and supply all on-track and off-track performance apparel for the team, including technical kit for drivers, engineers, and personnel, and also replica teamwear and fan collections.
“We’re proud to support the team with technically advanced apparel and to create elevated fanwear collections that bring supporters even closer to the sport. Together, we’re building on a powerful foundation as we enter this next chapter in Castore’s F1 journey,” said Tom Beahon, co-founder of Castore.
This partnership further solidifies castore’s presence in formula 1, adding to existing agreements with McLaren, Alpine, and Red Bull for the 2025 season.Notably, McLaren will switch to Puma for the 2024 season.
Beyond F1, Castore has recently expanded its reach into cricket, becoming the kit supplier for Warwickshire County Cricket Club and the Birmingham Phoenix franchise in The Hundred competition, both announced in mid-December.
The news comes after recent leadership changes at Alpine F1,with Matthew Harman appointed as Chief Technical Officer last September,Lauren Teixeira as Chief Commercial Officer in November,and Willem Dinger arriving as Chief Partnerships Officer.
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