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Annie HaslamPeople who have lost a lot of weight quickly may also find a new sense of confidence and be inspired to “reinvent” themselves by trying new clothes that they wouldn’t have before, says Simone Konu-rae, a senior lecturer in fashion dialogue at Central Saint Martins, University of the Arts in London.
“You may not have felt that any of these trends or fashion outlets have been speaking to you, if you were a bigger size,” she says. “So you might shop fully differently.”
That desire for a new look is also being felt in the beauty and fitness sector.
Market research firm Worldpanel by Numerator’s survey last year suggested a boost in spending on healthcare, toiletries and supplements among people taking weight-loss injections.
Some companies – in the US and now in the UK too – that offer wellness breaks are now advertising specific “retreats” targeting GLP-1 users.
Will Orr, chief executive of The Gym Group, says weight-loss drugs are leading to a greater demand for fitness services as people taking them look to keep the weight off and build muscle mass.
“We have begun educating our trainers on how best to support members on these treatments,” he says.
But he also notes a broader pattern of behavior that pre-dates weight-loss drugs, calling health, fitness and wellness “juggernaut trends that are not going anywhere”.
That view is echoed by Georgia Stafford, research analyst in the beauty and personal care team at Mintel, who says while GLP-1s are “definitely something on most brands’ radars”, unlike the food industry, beauty brands are yet to launch products in the UK aimed specifically at users of weight-loss drugs.
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