In Boston, USA, today we had the great opportunity to visit and begin a strategic alliance with Boston Celtics the franchise that has the most titles in the NBA and one of the most important and valued sports brands in the USA. Through this alliance, today we begin to define joint actions, events in strategic markets such as Asia and the Middle East, and different initiatives that will grow both brands hand in hand. An honor to represent our Institution before these top-level international sports properties. AFA’s global expansion continues and this type of agreement highlights the positioning we have achieved around the world as industry leaders. Thank you Boston Celtics for the excellent reception and interest in working with AFA.
date: 2026-02-09 21:19:00
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