L’Antitrust has opened an investigation into unfair commercial practices against Procter & Gamble for the promotional campaign of the epilator Braun Skin i-Expertpulsed light, focused on the effectiveness and duration of the results of using the device. We read it in a note.
According to the Competition and Market Authority, «promotional messages disseminated on various communication channels (television commercials, social media, dedicated web page, point-of-sale materials and road signs), using the claim “free from hair for two years” (or similar), would deceptively emphasize the effectiveness of the device, which furthermore would not be adequately demonstrated».
date:2026-02-12 08:21:00
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