Cleverbridge Expands Globally to Boost SaaS & Software Go-to-Market Strategies

by Ibrahim Khalil - World Editor
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COLOGNE, Germany and CHICAGO–(BUSINESS WIRE)–Cleverbridge, a global trading partner and digital reseller for software and SaaS companies, today announced the opening of new sales offices in Austin, London and Singapore. Founded in 2005, Cleverbridge now operates in over 240 markets and helps hundreds of leading enterprise software providers optimize performance across the entire revenue lifecycle. The new office locations reflect increasing demand from B2B companies who are currently reevaluating their service models and modernizing the customer experience from customer acquisition to customer retention.

In the area of enterprise software, management teams are once again turning their attention to the economic viability of go-to-market strategies and are taking a closer look at sales channel costs and contribution margins in the individual customer segments. Many of them are moving renewals, add-ons and other routine purchases to digital purchase paths to reduce service costs, increase margins and give sales and their partners more freedom to focus on larger, strategic business opportunities.

“The economics of go-to-market strategies are changing,” said Richard Stevenson, CEO of Cleverbridge. “Leading software companies are rethinking how they balance direct, partner and digital models. Multibillion-dollar companies are accelerating their adoption of hybrid and digital concepts as consumer behavior changes. Expanding our footprint helps us stay close to the teams and customers driving this change.”

Cleverbridge supports a growing customer base of high-growth companies and enterprise software providers, including PTC, SUSE, Sophos and Shure. These companies are increasingly turning to Cleverbridge to navigate complex shifts in go-to-market strategies — creating digital buying paths alongside direct and partner-led sales, without disrupting existing sales or channel ecosystems.

Looking forward, Cleverbridge will continue to invest in regional talent, platform innovation and go-to-market initiatives that help enterprise software providers increase revenue efficiency and meet buyer expectations. The new sales offices expand capacity in key time zones and enable business transformation at scale.

About Cleverbridge

As a global trading partner and digital reseller, Cleverbridge helps software and SaaS companies scale internationally by taking responsibility for revenue operations — such as payments, subscriptions, taxes and compliance operations — and providing performance optimization services across the customer lifecycle. From self-service to sales-led, partner-led and hybrid operations, Cleverbridge helps companies transform their go-to-market strategies to increase margins and create more predictable growth.

Founded in 2005, Cleverbridge now operates in over 240 markets and has offices in Chicago, Austin, Cologne, London and Singapore. Further information at grow.cleverbridge.com.

The source language in which the original text is published is the official and authorized version. Translations are included for better understanding. Only the language version that was originally published is legally valid. Therefore, compare translations with the original language version of the publication.

date: 2026-02-12 17:53:00

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