Vernasche die Welt Seeks Digital Marketing Manager to Drive Global Expansion
Vernasche die Welt, a rapidly growing startup specializing in international snacks and confectionery, is seeking a Digital Marketing Manager to join its team. The company is focused on expanding its digital reach, customer acquisition, and customer retention through innovative online marketing strategies.
About Vernasche die Welt
Vernasche die Welt curates monthly snack boxes featuring unique and exciting treats from around the globe. The company offers themed boxes, including USA-focused selections highlighting snacks from different states, and country-specific boxes for a culinary world tour ZoomInfo, Vernasche die Welt. They also offer specialized boxes like the Japan-Box SnackPilot.
Responsibilities
- Online Marketing Campaign Management: Planning and coordinating targeted online campaigns through performance marketing and CRM.
- Global Brand Positioning: Ensuring all creative assets align with the brand’s tone of voice and identity, as defined by the founder.
- Cross-Functional Collaboration: Facilitating smooth collaboration with team members and agencies, ensuring clear communication and project status updates. This includes briefing agencies, providing necessary information to stakeholders, and creating relevant creatives with UGC creators or the creative team.
- CRM Marketing: Managing regular newsletter distribution to various customer segments and supporting the creation of content for automated email flows in collaboration with the Global Marketing Director and freelance support.
Qualifications
- 3+ years of experience in (Performance) Marketing, preferably in e-commerce.
- Proficiency in Meta &. Google Ads, including KPI analysis (ROAS, CAC, LTV).
- Experience with CRM tools (e.g., Klaviyo) and building email flows.
- Data-driven approach with a strong understanding of tracking and attribution.
- Experience managing agencies or creators.
- Structured, independent, and results-oriented personality.
- Strong understanding of branding and performance marketing.
Benefits
- Responsible and varied role.
- Flat hierarchies and short decision-making processes.
- Performance-based compensation.
- Flexible working hours.
- Home office option – location independent.
Company Information
Vernasche die Welt was founded with the goal of bringing the world’s most delicious and exciting snacks to a growing community of enthusiasts Vernasche die Welt. The company operates from 2017 to 2026 Vernasche die Welt.