SSC Napoli Unveils AURA: A Fresh Artisan Collection Celebrating Neapolitan Identity

SSC Napoli has launched AURA, a new line of artisan products designed to embody the spirit and craftsmanship of Naples. The collection, created in collaboration with local artisans and designers, emphasizes manual operate, detail and a deep connection to the city’s cultural heritage.

A Celebration of Neapolitan Craftsmanship

AURA is centered around the value of manual labor and the unique identity of Naples. Each creation is intended for those with a genuine connection to the city, offering a tangible expression of that bond. The line showcases Naples through aesthetics, providing items that can be worn and shared in any setting.

Collaboration with Local Artisans

The collection is the result of a partnership between SSC Napoli and Umuna, a Naples-based company founded by five women with a shared creative vision and family ties. Umuna’s workshops throughout the Campania region handcraft each item, blending contemporary design with traditional artisanal techniques. SSC Napoli highlights the importance of this collaboration in preserving local traditions.

Goldsmithing Heritage and the La Bulla School

The launch imagery for AURA was created with the support of Antico Borgo Orefici, a leading consortium dedicated to safeguarding and promoting Naples’ long-standing goldsmithing tradition. Central to this effort is the La Bulla Goldsmithing School, a vocational hub focused on fostering talent and training the next generation of goldsmiths.

A Female-Led Project

AURA is notable for its entirely female perspective, with women designers and artisans transforming raw materials into wearable symbols. This creative process emphasizes a dialogue between creativity and a sense of belonging, deeply rooted in the local area and showcased globally by the club.

Featured Product: The Single-Band Ring

One of the key pieces in the AURA collection is the Single-Band Ring, featuring the “N” monogram adorned with Swarovski crystals. The ring, priced at €39.00, is crafted from plated brass with a silver-colored anti-allergic finish and incorporates Blu Capri crystals.

Availability

The AURA line is now available for purchase at SSC Napoli’s Official Online Store and physical stores.