The Mastercard and The African Foundation for Talent Development (TAFTA) initiative has officially opened applications for Cohort 3 of the Women Entrepreneurs Development Program (WEDP), aiming to scale women-led micro, small, and medium enterprises (MSMEs) across Africa.
Application Details and Program Focus
According to MSME Africa, the Women Entrepreneurs Development Program Cohort 3 targets female founders seeking to expand their operational capacity, secure funding, and adopt digital tools to grow their businesses. Applicants must meet specific criteria outlined by the organizers, including owning an active business that has operated for a defined minimum period and demonstrating a clear path for scalability. The program curriculum covers financial literacy, digital transformation, market access strategies, and leadership development.
Why Digital Transformation Matters for African MSMEs
Adopting digital financial tools remains a primary hurdle for many women-led enterprises across the continent. According to industry data tracked by MSME Africa, targeted accelerator programs like WEDP bridge the gap between traditional business models and modern digital economies. By partnering with global payment technology companies like Mastercard, the initiative provides participants with direct access to mentorship networks, supply chain ecosystems, and specialized financial products designed to lower barriers to entry.
Program Timeline and Next Steps
Applications for Cohort 3 are open through digital portals managed by the organizing partners. Selected entrepreneurs will participate in a multi-week intensive training schedule followed by mentorship pairings with industry leaders. Founders interested in applying should review the eligibility criteria on the official MSME Africa platform before the final submission deadline.
Frequently Asked Questions
Who is eligible for the Mastercard x TAFTA WEDP Cohort 3?
According to MSME Africa, the program is open to women-owned and women-led micro, small, and medium enterprises operating within targeted African markets who meet the specific growth and operational age requirements.
What support do participants receive during the program?
Participants receive specialized training in digital tools, financial management, business strategy, and direct mentorship from industry experts.
How can entrepreneurs apply for the cohort?
Applications can be submitted online through the official application portals hosted by MSME Africa and program partners.
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