Amazon will launch its Second-Hand Deals Festival (Festa delle Offerte Seconda Mano) running from September 1 to September 10, 2026, offering steep discounts on returned, used, and refurbished items across Europe. According to official company data, European sales of second-hand goods on the platform surpassed €2 billion in 2025, yielding more than €380 million in total customer savings.
Event Details and Eligible Categories
During the ten-day promotional window in September 2026, Amazon will apply additional price cuts to a wide selection of merchandise classified under the “Good” condition tier. According to company announcements, participating brands include major manufacturers such as Apple, Sony, Samsung, Beats, and LEGO. In Italy, consumer demand for pre-owned goods concentrates heavily on personal computers, consumer electronics, kitchen appliances, and DIY equipment.
Shoppers typically save an average of 20% compared to equivalent brand-new items when purchasing returned or refurbished stock. To manage expectations regarding wear and tear, Amazon categorizes items across a graduated scale from “Like New” to “Acceptable,” pairing each listing with a specific condition description. Higher levels of visible imperfection generally correlate with deeper price reductions relative to retail cost.
Reverse Logistics and the European Returns Market
The expansion of Amazon’s pre-owned catalog stems from massive investments in its reverse logistics network. According to corporate disclosures, Amazon invested more than $4 billion in dollars across Europe between 2024 and 2026 to optimize the processing of returned merchandise. Returned items undergo physical inspection, testing, cleaning, and necessary repairs before re-entering the supply chain.
Goods meeting pristine standards return to inventory as new items, while others re-emerge as discounted used products tied to their specific physical grade. Merchandise that remains functional but unsuitable for retail resale is routed through charitable channels. According to company figures, Amazon and its third-party selling partners donated over 35 million products to European non-profit organizations in 2025 alone.
Amazon Second-Hand Versus Amazon Renewed
The platform divides its pre-owned marketplace into two distinct operational programs serving different buyer preferences. Amazon Second-Hand handles used, returned, or open-box items that undergo internal inspection and grading prior to sale. Conversely, Amazon Renewed focuses strictly on professionally refurbished products supplied and tested by qualified third-party vendors.
While second-hand inventory has featured on Amazon in Europe since 2009 alongside open-box goods, professional refurbishment programs launched later in 2014. The upcoming September festival integrates both pathways to provide budget-conscious consumers with verified alternatives to buying brand-new hardware.
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