British pet-care brand WildWash has launched a new dog grooming product in collaboration with fragrance house Jo Malone London, according to reports published on September 1, 2026. The co-developed item, Orange and Cedarwood Dog Shampoo, brings WildWash’s formulation expertise together with Jo Malone London’s signature scent profile.
Product Details and Availability
The formula utilizes naturally derived orange and cedarwood essential oils to provide a fragranced grooming experience designed specifically for dogs. The product is available for purchase across the UK both online and in physical retail stores as of September 1, 2026.
Packaging for the release includes four collectible bottle designs, each featuring a distinct illustration of a different dog breed. Online shoppers receive a surprise bottle design selected at random, while customers purchasing items directly in-store can choose their preferred illustrated breed.
Brand Collaboration and Endorsements
The partnership marks Jo Malone London’s expansion into the pet-care category, leveraging WildWash’s established background in animal grooming formulations. WildWash is widely recognized within the sector for producing naturally derived pet cosmetics.
The launch has garnered early support from Blue Hardy, a French bulldog known for appearing in Jo Malone London promotional campaign films alongside owner and actor Tom Hardy. The collaboration bridges luxury fragrance retail with specialized pet grooming standards.