Google’s AI-powered virtual closet feature is now available to all users in the United States, Brazil, and India on iOS and Android devices. The rollout brings a concept popularized by the 1995 film “Clueless” to mainstream smartphone libraries, allowing users to build a digital catalog without snapping new photos.
From 1995 Cinema to Modern Smartphone Libraries
Google first unveiled the virtual closet capability earlier this year, outlining plans for a seasonal launch. Android users gained initial access in June, and the company has now expanded availability to iOS users across the U.S., Brazil, and India.
Automated Wardrobe Cataloging Through AI
By scanning existing photo libraries rather than requiring manual uploads, Google Photos uses artificial intelligence to isolate items and construct a searchable, digital version of a user’s wardrobe. Once generated, users can filter items by categories such as tops, bottoms, and jewelry to mix and match outfits directly within the app.
Strict Data Boundaries and Third-Party Restrictions
According to company specifications, data detailing how users dress or what items reside in their digital wardrobe is not shared with third-party entities, including clothing retailers.
https://x.com/shimritby/status/2095620253585993826
Gemini Spark Integration and Creative Tool Upgrades
The virtual closet release coincides with several broader updates across Google Photos. Users can now select, brighten, and share images using single prompts via Gemini Spark, a feature that requires a Google AI Pro or Ultra subscription in the U.S.
Enhanced Editing and 35mm Film Aesthetics
An upgraded Markup tool introduces a redacting pen to obscure sensitive details like license plates, alongside precise thickness sliders for sketches and custom font choices for text overlays. Android users also receive new photo filters dubbed "Moods," designed to emulate 35mm film aesthetics and 2000s digital cameras.
Related reading