N3on to Document Fitness Journey in New HardScope Series “R3born with N3on”
Influencer N3on is launching a new series titled “R3born with N3on,” which documents his fitness journey and gym progress while he maintains his streaming schedule. The project is part of a new creator-led YouTube channel from HardScope, a media company founded by DraftKings co-founder Matt Kalish, scheduled to launch September 30.
Promo Features “Beefed-Up” Body Suit and Alter Ego
A promotional video obtained by TMZ shows N3on entering a gym with the goal of getting “swole.” The promo features N3on wearing a massive bodysuit designed to simulate a muscular physique. According to the footage, gym regulars introduce N3on to the “lore” of the facility’s founder, a muscular version of the streamer referred to as “Nehahn.”
HardScope’s Creator-Led Programming Strategy
The “R3born with N3on” series is one of several inaugural programs for Matt Kalish’s HardScope YouTube channel. Variety reports that the creators involved in these projects will serve as equity partners in the intellectual property, a move intended to facilitate the development of licensing, distribution, brand partnerships, and live shows.
Other programs announced for the HardScope lineup include:
- Zach Justice: A series focusing on resolving relationship conflicts between couples.
- Matcrackz: A show where the creator helps celebrities locate highly sought-after memorabilia.
- Bloody Osiris: A travel-based series centered on finding the ideal outfits and photo opportunities in various locations.
HardScope Launch Details
| Entity | Role/Detail |
|---|---|
| Launch Date | September 30 |
| Founder | Matt Kalish (DraftKings co-founder) |
| Platform | YouTube |
| Business Model | Creator equity partnerships in IP |
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