The 2026 EXEED International User Summit is scheduled for October 18 under the theme “The Pulse Lives on,” serving as an annual communication platform for global users and partners, according to company announcements. Built upon a community of 550,000 global users and marking the fifth anniversary of the EXEEDers Club, the event will take place in Wuhu, Anhui, China, and Shanghai to showcase premium mobility advances, track performance, and brand ecosystems.
Global Brand Launch and New Product Unveiling in Shanghai
A central component of the summit is the EXEED Global Brand Launch hosted in Shanghai, which will introduce a new design language aimed at future premium mobility. The all-new ET9 will make its official debut during the event, featuring a poised stance and refined vehicle proportions. Alongside the ET9, the brand will present the updated exterior of the right-hand-drive ES GT, the design concept for EXEED’s first MPV Concept car, the first right-hand-drive ET FL, and the futuristic X-CONCEPT.
These vehicle rollouts are designed to provide international attendees and partners with a comprehensive look at the brand’s evolving product portfolio. The showcases emphasize EXEED’s ongoing exploration of advanced design methodologies, high-end vehicle performance, and forward-looking automotive technologies.
Zhejiang International Circuit Track Day and Performance Testing
To demonstrate its engineering capabilities, the summit features a dedicated track session at the Zhejiang International Circuit. Between 2025 and 2026, EXEED has established dynamic driving programs across 11 international race tracks. During the upcoming track day, models including the ES, ET FL, RX FL, and RX MY (referred to as the 09 MY in certain markets) will undergo rigorous evaluations.
Testing will focus on acceleration, handling, braking, vehicle stability, and EXEED SIVP technology, allowing drivers to experience the brand’s performance DNA in high-intensity conditions. Company representatives note that international circuits function as crucial testing grounds for validating powertrain responses, chassis calibration, and safety thresholds.
Ecosystem Expansion and AIMOGA Robot Demonstration
Beyond vehicle debuts and track trials, the summit incorporates immersive real-scene experiences to connect products, design, and user relations. The event will also feature a live demonstration by the EXEED AIMOGA robot, showcasing the brand’s latest innovations in robotics and automation.
As the October 18 date approaches, EXEED plans to release additional details regarding model highlights, on-site activities, and user stories. These initiatives aim to reinforce the brand’s long-term global strategy centered on user co-creation and international market engagement.
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