Manchester City striker Erling Braut Haaland saw the net assets of his British image-rights company, York Promotions, jump to 19.6 million pounds at the close of 2025, according to company financial records. That figure converts to approximately 250 million Norwegian kroner at current exchange rates, marking a sharp increase from the 6.2 million pounds reported at the end of 2024.
York Promotions Asset Growth and Business Operations
The primary business activity of York Promotions involves owning and managing Haaland’s image rights, according to the official filings. Beyond commercial endorsements, the firm holds ownership stakes in aircraft and software development ventures. Financial statements from 2023 previously revealed that the company entered into an agreement to acquire a share in two airplanes for a total cost of 2.15 million pounds.
The rapid expansion of York Promotions highlights the commercial scale surrounding the Norwegian forward. Haaland’s overall personal wealth and income streams place him far ahead of most domestic sports stars. Financial publication Kapital lists Haaland at 123rd on its ranking of Norway’s richest individuals, estimating his total net worth at 4.3 billion kroner.
Haaland pulls in estimated annual revenues of around 800 million kroner, according to Kapital’s tracking. That income breaks down into roughly 350 million kroner from his Manchester City playing contract, a Nike endorsement deal worth about 250 million kroner, and additional funds generated through secondary sponsorships, performance bonuses, and social media activities.
Luxembourg Holdings and Investment Structures
Outside of his UK-based promotional firm, the football star has channeled funds into investment companies located in Luxembourg. Financial coverage from E24 detailed how Haaland and his father, Alfie Haaland, utilized the services of financier Jan Petter Thomassen to manage their respective holding companies in Luxembourg.
These international corporate structures facilitate various investments as the striker continues to build a financial portfolio.