Stefano De Martino’s Rising Star: From ‘Affari Tuoi’ to Potential Sanremo 2027 Host
Stefano De Martino is experiencing a surge in popularity as a television host in Italy, building on the success of the game reveal Affari Tuoi and receiving a symbolic gesture suggesting a future role at the prestigious Sanremo Music Festival.
“Your Business” and a Test of Patience
A recent episode of Your Business (Your Business on YouTube) showcased a challenging interaction between host Stefano De Martino and a particularly verbose contestant from Emilia Romagna. The contestant’s lengthy monologues, even during crucial moments of the game, tested De Martino’s patience, leading to a visibly exasperated reaction from the host. Despite the contestant ultimately leaving empty-handed, the episode highlighted De Martino’s ability to navigate unexpected on-air dynamics.
The Success of Affari Tuoi Under De Martino
Since taking over as host of Affari Tuoi in September 2025, De Martino has significantly boosted the show’s popularity (FormatBiz). The 18th season features a redesigned set and the addition of a “black box” element alongside the traditional regional prize boxes, offering potential winnings up to €300,000. De Martino’s empathetic and engaging style has broadened the show’s appeal, attracting a diverse audience.
Beyond the Game Show: Expanding De Martino’s Brand
De Martino’s success extends beyond Affari Tuoi. He has enriched the show with engaging personalities like Herbert Ballerina and Martina Miliddi, contributing to its overall appeal. He also hosts Tonight anything is possible.
A Symbolic Passing of the Baton at Sanremo 2026
In a notable moment during the Sanremo 2026 final on February 28th, Carlo Conti, the outgoing host, symbolically passed the baton to De Martino (FormatBiz). This gesture has fueled speculation about De Martino potentially hosting the festival in the future, possibly as early as Sanremo 2027.
De Martino’s Background
Stefano De Martino is a well-known Italian television presenter, dancer, and performer (Facebook). His versatility and charisma have made him a prominent figure in Italian entertainment.