Visual asset platform Air launches new AI creative agent to automate campaign logistics
Air, a visual asset management platform serving organizations with growing volumes of digital media, has introduced a new AI agent designed to automate routine campaign logistics without replacing human creative decision-making. The platform, which typically supports teams ranging from 10 to 500 employees, integrates with existing media libraries to help users organize, search, and reformat creative assets across multiple channels, It’s Nice That reported.
How Air Organizes Brand Assets Using Context
Unlike generic cloud storage providers such as Google Drive and Dropbox, Air is built specifically for images, video, and design work. The platform maintains a deep context layer that learns a brand’s specific needs from its existing media library. Users can interact with the system by asking it to organize thousands of assets, locate specific files through descriptive searches, or generate multiple asset formats required for active marketing campaigns.
“Because all of your media already lives on Air, we’re able to maintain a deep context layer that learns your brand,” Shane, a representative for Air, explained in the report by It’s Nice That.
Creative Agency Adoption and Workflow Expansion
Creative agencies and marketing teams are currently utilizing the system to scale content production volumes. Ben, a client from creative agency PM1, noted that the agent allowed his team to establish pillar boards and rapidly locate the visual assets needed to populate them. “I can’t tell you how much more content we’re able to actually make,” Ben said, as reported by It’s Nice That. “I love it. It’s crazy.”
Defining the Boundary Between Automation and Human Design
While the AI agent manages administrative workloads, the company draws a sharp line regarding where automation stops. Shane emphasized that foundational creative direction remains strictly human. “It’s the zero-to-one spark: deciding what a campaign stands for, why an idea matters, which shot feels authentic, when a piece is finished,” Shane stated. “That work is irrevocably human.” According to the company, tasks such as reformatting an approved asset into eight different ratios, pulling archival clips, or bulk-renaming deliverables constitute logistics that do not require constant manual execution by designers.
Digital Asset Management Features and Credit-Based Pricing
Air functions as a comprehensive digital asset management (DAM) system while operating beyond traditional storage models through active library management. According to company specifications detailed in platform documentation, the service supports version control, approvals, sharing, and AI-driven search capabilities. The platform operates on a credit-based pricing model where storage, image editing, and video creation draw from a monthly credit balance. All subscription tiers include unlimited seats, ensuring organizations are not charged based on the total number of users accessing the workspace.
Frequently Asked Questions
What distinguishes Air from traditional cloud storage providers?
Generic cloud storage treats creative files like standard documents without offering visual previews, auto-tagging, or approval workflows. Air is purpose-built for images, video, and design work, combining AI-driven search, version stacking, and review tools into a single workspace.
What types of organizations typically use the platform?
Air serves brands, retailers, media companies, nonprofits, and consumer businesses that manage growing volumes of visual content. The user base generally consists of organizations with 10 to 500 employees, including creative leaders, designers, brand managers, and marketing teams.
How does the credit-based pricing model function?
The platform runs on a monthly credit balance that covers storage, image editing, and video creation tasks. Every plan includes unlimited user seats, meaning organizations do not incur additional fees based on team size.
Keep reading