Aman Group Launches Atma: Ultra-Luxury Performance Wellness Brand with Novak Djokovic

Aman Group announced the launch of Atma on Tuesday creating a new ultra-luxury brand focused on performance-driven living.

The hospitality company behind Aman and Janu designed the new banner to combine wellness, sports, nutrition-focused gastronomy, design, and experiential entertainment.

The name translates to “the spirit” or “the true self” in Sanskrit. Aman Group will expand the brand into urban and remote destinations, with Atma Miami serving as its first property according to [PRNewswire].

The Miami complex will feature an hotel, branded residences, and a private members club. Relying on the 38 years of experience of Aman Group, Atma will focus on optimizing well-being, sport, performance, and a program of events and experiences designed for those who wish to fully enjoy life and give their best.

Tennis champion Novak Djokovic serves as the global partner for Atma, creating exclusive wellness programs and sports facilities. Drawing on his career expertise, Djokovic will direct the brand’s offerings in longevity, nutrition, racket sports, and physical recovery.

The multi-year partnership forms the core foundation of the new brand.

Djokovic developed the performance concepts for a 120,000-square-foot spa and wellness center at the Miami property, which will house indoor padel, tennis, and squash courts. The wellness center will also feature a fitness center, individual and group training studios, mobility and physical preparation laboratories, a specialized medical wellness center, and dedicated recovery spaces.

Positioned in the Brickell financial district along Biscayne Bay, Atma Miami will provide direct waterfront access via the Baywalk promenade and a private marina. SHoP Architects designed the skyscraper with sculptural architecture, while Studio Paolo Ferrari shaped the interior spaces.

The tower will feature curved balconies and floor-to-ceiling windows to emphasize comfort and recovery. OKO Group and Oak Row Equities are developing the property, which targets a completion date in 2031. The complex will count among the tallest towers in the city and offer views of Biscayne Bay.

Residential offerings at Atma Miami will span from one to five-bedroom apartments alongside six-bedroom penthouses serviced by Aman Group standards. Residents receive access to a private pool, fitness center, spa, lounge, and coworking space.

Homeowners also gain priority nomination to join the exclusive Atma Club. The private membership grants access to dining, sports facilities, and tailored social programming. Atma Miami will also feature nutrition-focused gastronomic concepts, signature restaurants, bars, and entertainment venues.

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