Ammann America Unveils New Color Scheme for North American Machines
Ammann, a global leader in road construction and compaction technology, has introduced a new color scheme for its machines operating in the North American market. The change is intended to reinforce the company’s commitment to regional customer preferences and strengthen its brand identity.
Strengthening Regional Presence
According to Christopher Perkins, Managing Director of Ammann America, the new color scheme represents a key step in the company’s evolution within the North American market. “The Ammann America product color change is another step in our evolution in the market,” Perkins stated. Ammann aims to solidify its position as a key player in the region through this visual update.
Investment and Growth in North America
Ammann America has demonstrated significant progress over the past five years, attributing its success to its loyal customers, dealers, and rental partners. The company has invested heavily in its North American operations, with facilities located in Orlando, Florida; Columbia, South Carolina; and Florence, Kentucky.
Expanded Product Line with New Seem
The updated color scheme will be applied across Ammann’s entire North American machine product line, including soil and asphalt compactors, trench rollers, and pavers. Perkins emphasized that the color change will create a “strong and unified regional identity,” reflecting the expectations of North American customers and aligning the brand with heavy compaction and paving applications.
Headquarters Relocation Reflects Growth
This branding update coincides with Ammann America’s recent relocation of its North American headquarters from Davie, Florida, to a new 30,000-square-foot facility in Columbia, South Carolina. Regional Director Christopher Perkins cited growing demand as the primary reason for the move, stating, “Ammann America is growing thanks to our North American customers.” The new location is expected to improve parts and product availability and provide space for on-site product demonstrations.
“This is a clear signal of our long-term commitment to North America,” Perkins added. “A strong, consistent regional identity helps customers instantly recognize Ammann machines and reinforces the quality, performance and reliability they expect from our brand.”