Retailers in the United States and the United Kingdom have slashed prices on the Apple AirPods 4, cutting the cost of the standard and active noise-canceling models shortly after launch. According to reports from industry outlets including MacRumors, 9to5Toys, and Mashable, major sellers like Target and Amazon reduced prices to drive summer gadget sales amid intensifying competition in the wireless audio market.
US Retailers Target and Amazon Cut AirPods 4 Prices
Major US retailers introduced deep discounts on Apple’s fourth-generation wireless earbuds, according to reports published on July 25, 2026, by technology publications MacRumors, 9to5Toys, and Mashable. Target lowered the price of the standard Apple AirPods 4 without active noise cancellation to 99,99 US-Dollar, down 23 percent from the regular 129,99 US-Dollar retail price. Online marketplace Amazon matched and adjusted these figures, offering the base model for $99.
The price cuts also extend to the higher-end variant. Amazon discounted the Apple AirPods 4 with active noise cancellation (ANC) to between 144,99 US-Dollar and $145, falling from the standard $179 price point. Initial movements on these discounts appeared across platforms like Kotaku and 9to5Mac.
Hardware Specifications of the Discounted Models
According to retail listings highlighted by Target, the entry-level AirPods 4 feature Apple’s custom H2 chip, which powers features like personalized spatial audio.
The earbuds carry an IP54 dust and water-resistance certification. Apple rates the battery life at up to five hours on a single charge, with the USB-C charging case extending total listening time up to 30 hours.
International Discounts Reach the UK Market
Price corrections for the fourth-generation AirPods are not limited to North America. In the United Kingdom, online retailer Very dropped the price of the AirPods 4 to £89.10, paired with free local collection options.
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