Apple has eliminated more than 200 jobs across its Vision Pro hardware, Siri development, and software engineering divisions, according to a report by Bloomberg. The cutbacks include roughly 100 positions tied to the high-end mixed-reality headset and another 100 roles within Siri and related software teams, signaling a broader strategic shift toward lighter smart glasses and artificial intelligence.
The workforce reductions expand significantly upon smaller adjustments to the Vision Pro division reported earlier in the week. According to Bloomberg, Apple has largely dissolved an internal team dedicated to developing games for the spatial computing headset while scaling back its immersive video production unit. While Apple’s immersive 3D video content served as a major marketing showcase following the device’s launch, the productions carried high operational costs.
Despite the cutbacks, Apple does not plan to abandon the medium entirely. According to Bloomberg’s reporting, the company will rely more heavily on third-party content creators to supply immersive video rather than producing every asset in-house. Both the visionOS software ecosystem and the Vision Pro hardware remain part of Apple’s active product lineup, though corporate priorities have pivoted toward alternative device categories and foundational AI architectures.
Parallel to the hardware adjustments, Apple is restructuring its Siri development teams to support a new technical architecture for the voice assistant. According to Bloomberg, this engineering overhaul requires different skill sets, prompting internal resource reallocation and job cuts. The reorganization also impacts the Intelligent Systems Experience team, which handles artificial intelligence features for Siri and is expected to increasingly integrate technology acquired through Google.
The structural changes align with a broader hardware strategy that has evolved over several months. Instead of prioritizing a direct, immediate successor to the Vision Pro, Apple is channeling engineering resources into lightweight smart glasses and AI capabilities. According to Bloomberg, the company continues to evaluate a revised Vision Pro model, though it is expected for late 2028 at the earliest.
Frequently Asked Questions
- How many total jobs did Apple cut in this round? According to Bloomberg, more than 200 total positions were eliminated across the Vision Pro, Siri, and software engineering teams.
- Is Apple discontinuing the Vision Pro? No. The Vision Pro and visionOS remain on the market, but Apple is scaling back internal game development and in-house immersive video production while shifting future hardware priorities.
- What is happening to Siri? Apple is realigning its Siri and Intelligent Systems Experience teams around a new technical architecture designed to incorporate advanced artificial intelligence capabilities.
- When might a new Vision Pro model arrive? According to Bloomberg, Apple is considering a new Vision Pro device for late 2028 at the earliest as it redirects focus toward lightweight smart glasses.
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